June 23-24, 2021
As director of the Indiana University Bicentennial from 2015 to 2020, Kelly was responsible for the leadership and strategic management of this multi-year, multi-campus academically focused program that included 27 signature projects, 2 grant programs, over 200 student interns, and more than 1,200 volunteers.
Kelly has been at Indiana University for 21 years and serves concurrently as Bicentennial Director and Deputy Chief of Staff to the university president.
She holds a BA in Government and Politics/Russian Area Studies from the University of Maryland; MA in Higher Education Administration and PhD in Higher Education Administration both from Indiana University. Her scholarship focuses on historical perspectives of higher education organizations, governance, and decision-making. As Deputy Chief of Staff, she manages presidential initiatives including: University Honors and Awards; presidential student initiatives; committees and task forces; and serves as the president’s liaison to the Board of Aeons, a student research advisory board.
Former VP Communications, Saint-Gobain
Milestone Master, Anniversary University
Carmen Ferrigno is an award-winning communications strategist who has spent the last ten years mastering the art of milestone management.
As Vice President of Communications, Branding, and Philanthropy for Saint-Gobain, he led that company’s 350-anniversary celebration in North America, implementing and delivering on a 3-year, milestone-driven plan that helped catapult that corporate brand into the sustainable construction spotlight.
With over 20 years of experience managing teams and launching products in virtually every region of the world, Ferrigno has developed a series of replicable disciplines that enable his teams and clients to “conduct the orchestra” of a project that spans disciplines, divisions, and regions. His brand and reputation best practices have helped companies pivot during periods of rapid change and during a complex crisis in ways that have strengthened their brands rather than erode them.
Carmen is a Milestone Master with Anniversary University, and his discipline consulting with anniversary planning teams is a clear and concise way to operationalize a strategy, incent others to sign on, and build a culture of engagement and enthusiasm. It is predicated on one of Carmen’s core tenants: credibility over time builds trust. By establishing clear goals, deadlines, and dependencies, you and your team can speak frankly about funding, executive engagement, goal setting and metrics.
Perspective, thoughts with a pulse and fresh delivery light Malcheski’s professional world. With over 20 years of agency, marketing and branding experience, Malcheski has directed multiple plans to both business to business and business to consumer clients.
Joan led the 100 Seasons committee for the Packers to include the branding, identity, launch and various tent pole events. Malcheski ensured touchpoints resonated with fans and stakeholders alike during the 16-month celebration of the Packers’ rich history, which was capped by the franchise’s 100th birthday on Aug. 12, 2019. She was nominated for an Emmy® in 2020 for her contributions on the 10-part series/100 Seasons documentary, “Legacy” and is a contributor to the 100 Seasons book for the Green Bay Packers which will be printing and launching in 2021.
Entering her 10th year with the Green Bay Packers, she started with a dual role as the Director of Packers Media Group (Digital) and Brand Engagement for 5+ years. Director of Brand and Marketing has become her primary role with the team and continues to be a passion. Through this area, she aims to deliver impactful strategies, layouts and campaigns that inspire forward thinking and encourage various audiences to take actions. Her goal is to heighten and strengthen engagement with one of the most popular fan bases in the professional sports world. She helps connect Packers’ fans with the team both through reach and depth through all touchpoints.
Meg Lauerman served as co-chair of the celebration of the 150th anniversary of the chartering of the University of Nebraska. The year-long N150 event incorporated strategies and tactics driven by goals of the university. Two years later, elements of N150 are still serving the university in engaging alumni, donors, faculty, and students.
Lauerman served as Director of University Communications from 2001 to 2016 and led the 150th anniversary planning in 2017 and 2018.
Lauerman holds a Ph.D. in Educational Administration and a bachelor’s degree in Journalism from the University of Nebraska, and a master’s degree from Michigan State University. She taught Advertising, Public Relations and Broadcasting courses as a member of the faculty in the College of Journalism and Mass Communications at Nebraska. She also served as a senior producer/director at NET Television, the public television network affiliated with the University of Nebraska.
Erin Robinson-Lis is part of the Internal Communications leadership team at Ameriprise Financial, a leading global, diversified financial services firm. She leads the internal message strategy and editorial approach for the corporate audience. Erin played a key role in helping shape the company’s 125th anniversary communications strategy in 2019.
Erin has spent her career developing and executing effective, creative internal and executive communications to inform, engage and inspire large, global audiences at American Express, PepsiCo and Mercer. She has provided strategic and editorial counsel to CEOs and senior leaders on key message development, organizational change communications, mergers and acquisitions, and crisis response. She's presented at industry consortia on a range of topics, including effective business writing, communicating during change, engaging employees through social media and corporate social responsibility, and measurement. She's led diverse, global teams with outstanding results.
She holds a BA in English and American Literature from Brandeis University and a graduate certificate in Administration and Management from Harvard University. She currently serves on the advisory board of the Lubin School of Business Transformative Leadership Certificate Program at Pace University. A versatile, creative writer, Erin was awarded the 2015 Kathryn Gurfein Writing Fellowship from Sarah Lawrence College for her debut young adult novel, for which she is currently seeking representation.
One Of A Kind Inc. Art Studio
Donna Rome is Studio Director and co-founder, with collage artist Lawrence Romorini, of One Of A Kind Art Studio, a specialist in 3-dimensional anniversary art. For more than 30 years, the studio has collaborated with corporate clients to create compelling visual lobby displays celebrating institutional landmarks.
One Of A Kind commissions have marked hundreds of milestones, including those of Ernst & Young, Southwest Airlines, Marriott, GE, Johns Hopkins University, Oprah Winfrey, Nike, and Cisco Systems. All have enabled clients to share their story in an extraordinary, meaningful way. Donna leads the brainstorming, research and editing of memorabilia, working closely with Lawrence Romorini, who integrates photos, publications and artifacts into personalized 3-dimensional lobby art to commemorate history, leaders and accomplishments. An innovative extension of the art is the digital interactive website feature to share an anniversary story globally, along with posters and souvenir brochures.
Donna was Director of Newsroom Administration and a founder of USA TODAY. Previously she was Chappell Music’s International Manager. The blend of Donna’s management and creative background has proven a perfect springboard for her One Of A Kind career to help chronicle a wide range of corporate histories.
Together, Donna and Lawrence have established a personal, custom-made concept-to-finished-art approach, taking clients on a unique journey to celebrate both past and present, while creating a treasured legacy for the future.
Global Brand, Alignment and Ops Leader
Joseph Harrison is the Global Brand Identity, Alignment and Operations Leader for Deloitte. In that role, he oversees the most recognizable and definable components of the brand – specifically, all asset management and compliance activity, brand expression and protection, visual and sonic identity building, stakeholder engagement, and creative resources, and assists in the overall execution of the Global Brand team’s strategic focus.
Most recently, he led the efforts to mark Deloitte’s 175th Anniversary (2020) globally, illustrating how Deloitte has made an impact that matters since its founding in 1845. He also led the work to develop Deloitte’s first ever global sonic brand (which was awarded Gold by Transform North America in 2020 as the “Best Use of Audio Brand”.)
Joseph joined the Deloitte U.S. practice in Atlanta, GA in 2002 and has spent the last 19 years of his career in a variety of roles including serving on the U.S. CEO and Global CEO Communications teams.
He grew up in Georgia and has a BA magna cum laude in Journalism from the University of Georgia. Today, Joseph lives in Orlando, FL where, in his free time, he sings, acts, and is a published theatre critic, serving as a Contributing Editor for BroadwayWorld.com in Orlando.
Lisa has more than 20 years experience in corporate communications, experiential marketing, and sponsorship acquisition.
In 2013, Lisa Founded Anniversary University®, the only company 100% focused on helping leaders fully leverage a milestone anniversary for iconic corporations and leading non-profit organizations and higher-education institutions.
Lisa is a visionary, connector and educator who believes you’re different in the market when you're privy to knowledge, insights, truths or data that others are not. When you combine that with what you uniquely do, you have something of value to offer the world. Anniversary University provides great value to the people we serve.
The cornerstone of Anniversary University® is The Anniversary Forum, an annual gathering widely considered to be the Master Class for those in the early phase of strategically planning an anniversary. The Forum brings together leaders from world-class organizations who share best practices with those that want to know how.
Prior to founding Anniversary University®, Lisa was part of the lead team establishing three of our nation’s premier conferences for women with over 20,000 attendees.
Lisa holds a business degree from New York University and has two beautiful children who were given roots in a lovely town across the Hudson River in NJ. Those roots gave them wings to pursue their passions in New Orleans and Boulder Co.
Lisa has been executing great ideas and building powerful relationships for common her entire career and loves what she does.