The Anniversary Forum, a Virtual Gathering
November 1-2, 2023
11am-2:30pm est
The cornerstone of Anniversary University is The Anniversary Forum, founded in 2014
as the only gathering dedicated to learning how great organizations fully leverage this once-in-a-lifetime opportunity. The Forum is widely regarded as the must attend Master Class for those handed
the privilege and responsibility to help lead the anniversary.
If you’re wondering how to begin planning the anniversary, you’re not alone. This is uncharted territory for 90% of executives and even with experience overseeing complex initiatives, most are perplexed with how to begin plotting the anniversary road map.
Guiding principles to plan are similar for a corporate, higher-education, and non-profit institution of all sizes.
THE ANNIVERSARY FORUM
2023 date to-be-announced
Testimonials
Attending The Anniversary Forum is essential for learning how to leverage your anniversary, regardless of the industry or stage in planning process. The information is incredibly pertinent and the relationship-building and knowledge-sharing among participants is invaluable.
Steve Stout
former Chief of Staff to President
DePaul University
Anniversary Forum
Speakers & Attendees
Dan Hasler
Former VP Communications
Purdue University, 150th Anniversary
Milestone Masters helped us “look around the corner.” Sharing their lessons learned was invaluable. Time was very well spent!
Kristin Calcagno
Director Corp Comms.
Charles Schwab
Milestone Master Presenters
Shellie Frey
VP, Chief Branding &
Communications Officer
Golden State Foods
Dr. Tina Bernot
Executive Director of Development
Murray State University
Blayne Beal
Director of Centennial Coordination
Texas Tech University
Angie Marchese
Vice President of Archives & Exhibits
Elvis Presley Enterprises
Jennifer Muccioli
Director, Corporate Affairs, Lakehouse Communications
KPMG
Hallie Harenski
SVP, Marketing & Communications
Crum & Forster
Vern Oakley
Founder, CEO, Chief Creative Officer
Tribe Pictures
Lisa Alonge
Founder
Anniversary University®
Learning from the Milestone Masters™ and making
valuable connections cannot be overstated
Education:
Planning requires unprecedented amounts of time and resources. Learning from “the masters” who pull back the curtain to share best practices and pitfalls to avoid is priceless!
Connection:
Connect with experienced executives for mentorship and notable experts who may become part of your “A-team.” These masters are uniquely informed, strategically driven, creatively inspired and ready to help.
Inspiration:
Explore how to use your anniversary as a legacy gift to the people you serve and the planet that serves us all. This one-day provides a years’ worth of ideas. You will be inspired!
Who Attends
The anniversary governing committee attends. Included are executives in Communications, Marketing, Brand, PR, HR, Chief of Staff, Institutional Advancement, Executive Director, Development, Historian, and CSR.
Here’s What Attendees Say...
If your company is preparing for a major corporate anniversary, employees will be a primary audience. Senior HR leaders will get tremendous value from The Anniversary Forum and specifically the workshops.
Melanie Steinbach, Chief HR Officer
Milliken
The Anniversary Forum provided us with great insight into how other companies leveraged their anniversaries. We came away with a full understanding of all the possibilities to consider for our 175th Anniversary.
Jan Martin, Corporate Communications
Domtar
As a leading non-profit, it was extremely beneficial to attend The Anniversary Forum to learn how iconic corporations leveraged their anniversary. If you’re planning an anniversary, I highly recommend attending!
Jessica Kirkwood, Sr. Director, Supporter Engagement
CARE
The Anniversary Forum gave my co-chair and me tools to use to organize our planning and to determine our next steps. I personally valued the networking with professionals who are going through the same experience. That part was like therapy!
Kim Garris, Ph.D. Chief External Relations Officer
Shippensburg University
Attendees Learn To:
Leverage budgets for outsized results.
Leverage the power of the “anniversary effect.”
Create experiences as extraordinary as the event they celebrate.
Maximize this one-day event to provide a years’ worth of actionable strategies and ideas.
Elevate the anniversary to a strategic imperative to propel your organization and brand forward.
Make your anniversary a brilliant business decision with impressive ROI.
Use an anniversary to propel transformation.
Engage your CEO on the topic of the meaning of your anniversary.
Design with strategic intent. Know your why before your what.
Organize cross functional leaders, identify global stewards and lead with bold intention.
Previous Attendees (partial listing)
