The Anniversary Forum - March 29 & 30, 2020
Agenda

Sunday March 29, 2020

6:30 p.m.

Join us for a lively dinner reception in the Trophy Room at Gallagher’s Steakhouse. (included with registration)

Monday, March 30, 2020

7:30 a.m.

Check-in & Continental Breakfast

8:15 a.m.

Welcome
Making Milestones Matter
Lisa Alonge, Founder, Anniversary University®

8:35 a.m.

IBM at 100: Insights on Propelling a Brand into the 21st Century
Kevin Bishop, Former VP Global Brand Systems and lead for IBM’s Centennial
Milestone Master with Anniversary University®

9:35 a.m.

Your Multimedia Anniversary
Nina Easton, Co-CEO, SellersEaston Media

10:00 a.m.

BREAK

10:20 a.m.

It Began with a Roar: San Diego Zoo’s Centennial Celebration
Debra Erickson, Marketing Director and lead for the Centennial

11:20 a.m.

Panel Discussion & Attendee Q&A
Facilitator, Ed Wollman, Founder & CEO Image Media
Panelists, Anniversary Forum Speakers

11:50 a.m.

LUNCH

12:40 p.m.

Intel’s 50th Anniversary Celebration: Engaging Employees for the Next 50
Kathryn Nason, Digital Content & Production Manager and lead for Intel’s 50th Anniversary

12:40 p.m.

Planning the 150th Anniversary for Purdue University
Daniel J. Hasler, Exec. VP Communications and lead for Purdue University’s 150th Anniversary
(this is a con-current session for higher-ed attendees)

1:40 p.m.

Stanley Black & Decker: Celebrating 175 Years of Building and Making the World
Shannon LaPierre, Chief Communications Officer and lead for Stanley Black & Decker’s 175th Anniversary

1:40 p.m.

Colgate at 200 Years: Proud Tradition. Bold Ambition
Laura Jack, VP Communications and lead for Colgate University 200th Anniversary
(this is a con-current session for higher-ed attendees)

2:40p.m.

BREAK

3:00 p.m.

Ask the Experts: Guided Roundtable Discussion with Milestone Masters
Attendees will be asked to pre-select two of the following roundtables, each lasting 30min.

Roundtable 1
Shannon LaPierre, led Stanley Black and Decker’s 175th Anniversary

Excavating Stories of the Past to Propel Your Organization’s Future

 Anniversaries are a wonderful time to celebrate the history of your organization, but few companies want to be absorbed in the past when technology is changing the world around us at an ever accelerating pace. In this roundtable conversation, we will talk about how excavating a company’s history can serve as the core storytelling mechanism to drive stories of the future and align employees on what’s next.

Roundtable 2
Kevin Bishop, led IBM’s Centennial

How to Manage the Strategic Planning Process for Your Anniversary?

Creating a plan that everyone agrees on, and securing the resources to deliver it, can be quite the challenge. In this roundtable conversation, Kevin will share tips and answer questions on how some of the most effective leadership techniques have been deployed to develop anniversary programs that have long term value and maximum strategic impact.

Roundtable 3
Dan Hasler, led Purdue University’s 150th Giant Leaps Anniversary

A Major Anniversary is A Priceless Platform to Refine, Relaunch and Reenergize your Brand

An organizations alignment to, and understanding of, its Corporate Brand Strategy is the foundation of a successful anniversary event. Organizations with strongly communicated Brand Strategies align quickly and naturally to how they wish to celebrate a major milestone.  How your organization measures the success of the anniversary campaign should be aligned with the Brand success metrics.  Dan will discuss how to ensure this is the case.

Roundtable 4
Kate Nason, led Intel’s 50th Anniversary

Turning Your Anniversary into an Employee Engagement Opportunity

Employee engagement can take many forms, and should be audience-centric. In this roundtable, Kate will share how Intel determined their employee engagement strategy and answer questions on how to design yours. From the world-wide tax implications of giveaways and prizes, to the design of a consistent branded celebration experience, you’ll learn tips to make your employee engagements shine.

Roundtable 5
Laura Jack, led the Colgate 200th Anniversary

How to Handle the Challenging Aspects of Your Organization’s Past.

An anniversary is a great opportunity to reflect on your organization’s past and, importantly, frame the direction for the future. In this roundtable, Laura will facilitate a conversation on how to turn controversial policies, practices, or leaders from your past into a positive for your organization going forward.

You will be contacted early March and asked to select your two preferred roundtables

4:15 p.m.

Forum Concludes

Note: Agenda may be subject to change

Sunday, March 29, 2020

6:30 p.m.

Join Us for a lively dinner reception in the Trophy Room at Gallagher’s Steakhouse. (included with registration)

Monday, March 30, 2020

7:30 a.m.

Check-in & Continental Breakfast

8:15 a.m.

Welcome
Making Milestones Matter
Lisa Alonge, Founder, Anniversary University®

8:35 a.m.

IBM at 100: Insights on Propelling a Brand into the 21st Century
Kevin Bishop, Former VP Global Brand Systems and lead for IBM’s Centennial
Milestone Master with Anniversary University®

9:35 a.m.

Your Multimedia Anniversary
Nina Easton, Co-CEO, SellersEaston Media

10:00 a.m.

BREAK

10:20 a.m.

It Began with a Roar: San Diego Zoo’s Centennial Celebration
Debra Erickson, Marketing Director and lead for the Centennial

11:20 a.m.

Panel Discussion & Attendee Q&A
Facilitator, Ed Wollman, Founder & CEO Image Media
Panelists, Anniversary Forum Speakers

11:50 a.m.

LUNCH

12:40 p.m.

 

Intel’s 50th Anniversary Celebration: Engaging Employees for the Next 50
Kathryn Nason, Digital Content & Production Manager and lead for Intel’s 50th Anniversary

12:40 p.m.

Planning the 150th Anniversary for Purdue University
Daniel J. Hasler, Exec. VP Communications and lead for Purdue University’s 150th Anniversary
(this is a con-current session for higher-ed attendees)

1:40 p.m.

Stanley Black & Decker: Celebrating 175 Years of Building and Making the World
Shannon LaPierre, Chief Communications Officer and lead for Stanley Black & Decker’s 175th Anniversary

1:40 p.m.

Colgate at 200 Years: Proud Tradition. Bold Ambition
Laura Jack, VP Communications and lead for Colgate University 200th Anniversary
(this is a con-current session for higher-ed attendees)

2:40 p.m.

BREAK

3:00 p.m.

Ask the Experts: Guided Roundtable Discussion with Milestone Masters
Attendees will be asked to pre-select two of the following roundtables, each lasting 30min.

Roundtable 1
Shannon LaPierre, led Stanley Black and Decker’s 175th Anniversary

Excavating Stories of the Past to Propel Your Organization’s Future

Anniversaries are a wonderful time to celebrate the history of your organization, but few companies want to be absorbed in the past when technology is changing the world around us at an ever accelerating pace. In this roundtable conversation, we will talk about how excavating a company’s history can serve as the core storytelling mechanism to drive stories of the future and align employees on what’s next.

Roundtable 2
Kevin Bishop, led IBM’s Centennial

How to Manage the Strategic Planning Process for Your Anniversary?

Creating a plan that everyone agrees on, and securing the resources to deliver it, can be quite the challenge. In this roundtable conversation, Kevin will share tips and answer questions on how some of the most effective leadership techniques have been deployed to develop anniversary programs that have long term value and maximum strategic impact.

Roundtable 3
Dan Hasler, led Purdue University’s 150th Giant Leaps Anniversary

A Major Anniversary is A Priceless Platform to Refine, Relaunch and Reenergize your Brand

An organizations alignment to, and understanding of, its Corporate Brand Strategy is the foundation of a successful anniversary event. Organizations with strongly communicated Brand Strategies align quickly and naturally to how they wish to celebrate a major milestone. How your organization measures the success of the anniversary campaign should be aligned with the Brand success metrics. Dan will discuss how to ensure this is the case.

Roundtable 4
Kate Nason, led Intel’s 50th Anniversary

Turning Your Anniversary into an Employee Engagement Opportunity

Employee engagement can take many forms, and should be audience-centric. In this roundtable, Kate will share how Intel determined their employee engagement strategy and answer questions on how to design yours. From the world-wide tax implications of giveaways and prizes, to the design of a consistent branded celebration experience, you’ll learn tips to make your employee engagements shine.

Roundtable 5
Laura Jack, led the Colgate 200th Anniversary

How to Handle the Challenging Aspects of Your Organization’s Past.

An anniversary is a great opportunity to reflect on your organization’s past and, importantly, frame the direction for the future. In this roundtable, Laura will facilitate a conversation on how to turn controversial policies, practices, or leaders from your past into a positive for your organization going forward.

          You will be contacted early March and asked to select your two preferred roundtables

4:15 p.m.

Forum Concludes

Note: Agenda may be subject to change