June 23-24, 2021

Agenda Will Be Posted Shortly

Day 1, June 17th

10:40 a.m. EST

Check-in & Zoom features tutorial

11:00 a.m.

Making Milestones Matter
Lisa Alonge, Founder, Anniversary University®

11:20 a.m.

Stanley Black & Decker: Celebrating 175 Years of Building and Making the World
Shannon LaPierre, Chief Communications Officer and lead for Stanley Black & Decker’s 175th Anniversary

12:20 p.m.

Your Multimedia Anniversary
Nina Easton, Co-CEO, SellersEaston Media

12:50 p.m.

15 Min.  BREAK

1:05 p.m.

Intel’s 50th Anniversary Celebration: Engaging Employees for the Next 50
Kathryn Nason, Digital Content & Production Manager and lead for Intel’s 50th Anniversary

1:05 p.m. (con-current session for higher-ed attendees)

Planning for UVA’s Bicentennial: How to Commemorate the Past and Envision the Future Without Missing a Step.
Kari Evans, Executive Director, University of Virginia, Bicentennial

2:05 p.m.

Leveraging Visuals in a Virtual World –Anniversaries, Engagement, and Alignment
Nora Herting, Co-Founder & CEO, ImageThink

2:35 p.m.

Closing Comments
Lisa Alonge

Day 2, June 18th

10:40 a.m.

Check-in & Zoom features tutorial

11:00 a.m.

Welcome to Day 2

Lisa Alonge

11:05 a.m.

IBM at 100: Insights on Propelling a Brand into the 21st Century
Kevin Bishop, Former VP Global Brand Systems and lead for IBM’s Centennial
Milestone Master with Anniversary University®

12:00 p.m.

It Began with a Roar: San Diego Zoo’s Centennial Celebration
Debra Erickson, Marketing Director and lead for the Centennial

12:00 p.m. (con-current session for higher-ed attendees)

Planning the 150th Anniversary for Purdue University
Daniel J. Hasler, Exec. VP Communications and lead for Purdue University’s 150th Anniversary

1:00 p.m.

15 Min. BREAK

1:15 p.m.

Celebrating Milestone Events in the Era of Social Distancing
Ed Wollman, CEO & Founder, ImageMedia

1:45 p.m.

Ask the Experts: Guided Roundtable Discussion with Milestone Masters
Attendees will be asked to pre-select two of the following roundtables, each lasting 30min.

Roundtable 1
Shannon LaPierre, led Stanley Black and Decker’s 175th Anniversary

Excavating Stories of the Past to Propel Your Organization’s Future

 Anniversaries are a wonderful time to celebrate the history of your organization, but few companies want to be absorbed in the past when technology is changing the world around us at an ever accelerating pace. In this roundtable conversation, we will talk about how excavating a company’s history can serve as the core storytelling mechanism to drive stories of the future and align employees on what’s next.

Roundtable 2
Kevin Bishop, led IBM’s Centennial

Effective Leadership Techniques that have Long-term Value and Maximum Strategic Impact on Your Anniversary.

Creating a plan that everyone agrees on, and securing the resources to deliver it, can be quite the challenge. In this roundtable conversation, Kevin will share tips and answer questions on how some of the most effective leadership techniques have been deployed to develop anniversary programs that have long term value and maximum strategic impact.

Roundtable 3
Dan Hasler, led Purdue University’s 150th Giant Leaps Anniversary

A Major Anniversary is A Priceless Platform to Refine, Relaunch and Reenergize your Brand

An organizations alignment to, and understanding of, its Corporate Brand Strategy is the foundation of a successful anniversary event. Organizations with strongly communicated Brand Strategies align quickly and naturally to how they wish to celebrate a major milestone.  How your organization measures the success of the anniversary campaign should be aligned with the Brand success metrics.  Dan will discuss how to ensure this is the case.

Roundtable 4
Kari Evans, led the University of Virginia Bicentennial

How to Create an Efficient and Effective Organizing Structure for Your Anniversary

Creating an organizing structure that incorporates leadership, staff, and volunteers is an integral part of ensuring a milestone celebration is comprehensive, representative, and appealing to a broad constituency. In this roundtable discussion, we will discuss how to create an efficient and effective organizing structure.

Roundtable 5
Nina Easton, C0-CEO SellersEaton Media and partner to clients on anniversaries projects

Finding Your Story

The art of the interview. The most authentic and compelling anniversary narratives are built by interviewing the right people in your universe and connecting the dots. We’ll discuss where to look for compelling voices (in your executive ranks, or the people you serve, or the alums you’ve produced); tips on interviewing, and how to tap into “anniversary good will” to recruit VIPs and others who can add gravitas to your program.

You will be contacted by end of May and asked to select your two preferred roundtables

2:45 p.m.

Closing Comments
Lisa Alonge

Note: Agenda may be subject to change