June 23-24, 2021
11 AM - 2:30 PM EST

June 23rd - Day 1

10:45 a.m. EST


11:00 a.m.


Making Milestones Matter
Lisa Alonge, Founder, Anniversary University®

11:20 a.m.

New York Life: The Best Laid Plans of Mice and Men Often Go Awry.
Emily Gonce, Vice President Corporate Communications & 175th Anniversary Strategic Manager

12:15 p.m.

Transform Photos and Memorabilia into Commemorative Anniversary Museum-Quality 3-Dimensional Art
Donna Rome, Studio Director, One Of A Kind Inc. Art Studio


12:30 p.m.


12:45 p.m.


1:00 p.m.

University of Nebraska: Big Anniversaries Yield Big Results
Meg Lauerman, Co-Chair 150th Anniversary

2:00 p.m.


June 24th - Day 2

10:45 a.m. EST


11:00 a.m.

Welcome to Day 2
Lisa Alonge, Founder Anniversary University©

11:05 a.m.

Green Bay Packers Game-changer: “You Only Turn 100 Once”
Joan Malcheski, Director, Brand and Marketing and led the 100th Anniversary campaign

12:00 p.m.

Ameriprise Financial: Celebrate Your History!
Erin Robinson-Lis, Vice President Internal Communications and led the 125th Anniversary campaign

12:50 p.m.


1:00 p.m.

Indiana University - Learn How We Fully Leveraged our Anniversary
Kelly Kish, Chief of Staff and Bicentennial Director

1:50 p.m.

Ask the Experts: Guided Roundtable Discussion with Milestone Masters
Attendees will pre-select two of the following Roundtables, each lasting 30min.

Roundtable 1

How to Align Leaders Around Overall Strategies of Your Anniversary
Meg Lauerman, co-led the University of Nebraska 150th Anniversary

It is important to gain agreement and support from your organization’s managers and leaders in order to maximize positive benefits of your anniversary.  Every element of the project should emanate from agreed-upon goals. Understanding collectively what this project could be and what it should not be is a foundational step. Having the ability to design and implement from this common understanding is even more critical.

For this roundtable, share your questions and thoughts for how to gain leadership buy-in in order to amplify best results.  This is a discussion not to be missed!

Roundtable  2

How To Get off On The Right Foot: Establishing Guiding Principles for Decision Making and Securing Senior Leadership Support.
Emily Gonce, led the New York Life 175th Anniversary

Planning an Anniversary celebration is an incredible opportunity to showcase your organization. To help you get off on the right foot and lay the foundation for managing the many ideas that will come your way, getting senior leadership buy in on your planning approach will be critical.

For this roundtable, share your questions and thoughts regarding how to use your plan as the gatekeeper to say “yes” and “no” to the flood of ideas and requests that will come your way.

Roundtable  3

How To Plan The Work And Work The Plan.
Joan Malcheski, led the Green Bay Packers 100th Anniversary

Figuring out where to start, how to gain internal momentum or pare down the ideas that best fit your target all starts with process. It’s not the same for all organizations but there are similar key learnings.

For this roundtable, share your and thoughts with everything from strategy to execution.  30 minutes at this table will save you many months of planning!

Roundtable  4

Storytelling – Past, Present and Future
Erin Robinson-Lis, led the Ameriprise Financial 125th anniversary

Telling stories is how cultures are created and passed down from generation to generation. Corporate storytelling is no different. Bringing a human side to a company invites audiences to connect. The more engaging the story, the greater the effect.

For this roundtable, ask your questions and share thoughts about developing stories that resonate with your audiences and extend your anniversary – and your corporate culture – beyond a date in a calendar.

Roundtable  5

Staffing Up and Engaging Volunteers
Kelly Kish, led the Indiana University Bicentennial

In this roundtable, Kelly will discuss how to “staff up” your anniversary program in a way that meets your specific program needs. We will workshop creative staffing and volunteer arrangements, the value of flexible and short-term staffing assignments, and transitioning staff into and out of an anniversary project team.

For this roundtable, ask questions about everything you want to know about setting up the anniversary organizing structure to maximize resources and time.

NOTE: You will be contacted end of May to preselect two roundtables

2:50 p.m.

Closing Comments
Lisa Alonge

Note: Agenda may be subject to change

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