AGENDA
June 23-24, 2021
11 AM - 2:30 PM EST

June 23rd - Day 1

10:45 a.m. EST

Check-in

11:00 a.m.

Welcome!

Making Milestones Matter
Lisa Alonge, Founder, Anniversary University®

11:20 a.m.

New York Life: The Best Laid Plans of Mice and Men Often Go Awry.
Emily Gonce, Vice President Corporate Communications & 175th Anniversary Strategic Manager

11:55 a.m.

Transform Photos and Memorabilia into Commemorative Anniversary Museum-Quality 3-Dimensional Art
Donna Rome, Studio Director, One Of A Kind Inc. Art Studio

 

12:15 p.m.

Deloitte 175: Making An Impact That Matters Yesterday, Today, and Tomorrow
Joseph Harrison, Global Brand, Alignment, and Ops Leader & 175th Anniversary lead

1:05 p.m.

15 MINUTE BREAK

1:20 p.m.

University of Nebraska: Big Anniversaries Yield Big Results
Meg Lauerman, Co-Chair 150th Anniversary

2:10 p.m.

END

June 24th - Day 2

10:45 a.m. EST

Check-in

11:00 a.m.

Welcome to Day 2
Lisa Alonge, Founder Anniversary University©

11:05 a.m.

Green Bay Packers Game-changer: “You Only Turn 100 Once”
Joan Malcheski, Director, Brand and Marketing and led the 100th Anniversary campaign

12:00 p.m.

Ameriprise Financial: Celebrate Your History!
Erin Robinson-Lis, Vice President Internal Communications and led the 125th Anniversary campaign

12:50 p.m.

BREAK

1:00 p.m.

Indiana University - Learn How We Fully Leveraged our Anniversary
Kelly Kish, Chief of Staff and Bicentennial Director

1:50 p.m.

Ask the Experts: Guided Roundtable Discussion with Milestone Masters
Attendees will pre-select two of the following Roundtables, each lasting 30min.

Roundtable 1

How to Align Leaders Around Overall Strategies of Your Anniversary
Meg Lauerman, co-led the University of Nebraska 150th Anniversary

It is important to gain agreement and support from your organization’s managers and leaders in order to maximize positive benefits of your anniversary.  Every element of the project should emanate from agreed-upon goals. Understanding collectively what this project could be and what it should not be is a foundational step. Having the ability to design and implement from this common understanding is even more critical.

For this roundtable, share your questions and thoughts for how to gain leadership buy-in in order to amplify best results.  This is a discussion not to be missed!

Roundtable  2

How to Use Your Anniversary to Further your Strategy and Convey your Purpose and Values
Joseph Harrison, led Deloitte’s 175th Anniversary

Planning an Anniversary celebration is an incredible opportunity to showcase what makes your organization unique (i.e., Purpose and Values) and further its strategic priorities. This roundtable explores how to fully leverage your anniversary to demonstrate the power of staying true to your purpose and values as well as delivering your strategy. You’ll come away from this discussion prepared to avoid the dreaded anniversary-related question “Why is an Anniversary relevant today?”

Roundtable  3

How To Plan The Work And Work The Plan.
Joan Malcheski, led the Green Bay Packers 100th Anniversary

Figuring out where to start, how to gain internal momentum or pare down the ideas that best fit your target all starts with process. It’s not the same for all organizations but there are similar key learnings.

For this roundtable, share your and thoughts with everything from strategy to execution.  30 minutes at this table will save you many months of planning!

Roundtable  4

Storytelling – Past, Present and Future
Erin Robinson-Lis, led the Ameriprise Financial 125th Anniversary

Telling stories is how cultures are created and passed down from generation to generation. Corporate storytelling is no different. Bringing a human side to a company invites audiences to connect. The more engaging the story, the greater the effect.

For this roundtable, ask your questions and share thoughts about developing stories that resonate with your audiences and extend your anniversary – and your corporate culture – beyond a date in a calendar.

Roundtable  5

How to Set-up the Organizing Structure for Success
Kelly Kish, led the Indiana University Bicentennial

In this roundtable, your questions will lead the discussion on how to “staff up” your anniversary organizing structure to maximize resources and time and in a way that meets your specific program needs. We will discuss creative staffing, volunteers, the value of flexible and short-term staffing assignments, and transitioning staff into and out of an anniversary project team.

NOTE: You will be contacted end of May to preselect two roundtables

2:50 p.m.

Closing Comments
Lisa Alonge

Note: Agenda may be subject to change

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