The Anniversary Forum - Agenda
September 28 & 29, 2022
Day 1 – September 28, 2022
10:45 a.m. EST
Making Milestones Matter
Lisa Alonge, Founder, Anniversary University®
Goldman Sachs at 150: A Yearlong Commemoration
Melanie Edwards, VP Executive Office & 150th Anniversary Planning Team Member
Allison Prince, VP Executive Office, 150th Anniversary Planning Team Member
Transform Photos and Memorabilia into Commemorative Anniversary Museum-Quality 3-Dimensional Art
Donna Rome, Studio Director, One Of A Kind Inc. Art Studio
BREAK 10 minutes
Lincoln: Celebrating 100-years of American Luxury
Ted Ryan, Archives and Heritage Brand Manager, Ford Motor Company
Key Takeaways: What You Need to Know to Survive and Thrive Through a Sesquicentennial
Mark Rushing, AVC University Relations & 150th Anniversary Lead
Amy Linimon, AVC Office of Engagement & 150th Anniversary Lead
Day 2 – September 29, 2022
10:45 a.m. EST
Welcome to Day 2
Lisa Alonge, Founder Anniversary University©
Developing Your Strategy and the Planning Process are Essential for a Successful Anniversary.
Karen Kozak, Former VP Global Brand & 150th Anniversary Cargill Lead
Milestone Master, Anniversary University
Your Milestone Anniversary: A Powerful Platform to Tell Your Story
Stephen Chambers, Managing Director Winthrop Group
A COVID Centennial: A Pandemic Success Story
Mary Beth Pate, Exec. Dir., Marketing & Philanthropy Communications, Cleveland Clinic
BREAK 10 minutes
Ask the Experts: Guided Roundtable Discussion with Milestone Masters
Attendees will pre-select which roundtable you will attend. You will be contacted prior to let us know your selection.
How to Measure the Impact of Your Anniversary
Karen Kozak, led the Cargill 150th Anniversary
Setting specific goals and measuring outcomes is often the most challenging – but essential – part of ensuring your anniversary program delivers meaningful impact to your stakeholders. This roundtable explores how to establish realistic yet specific goals and how to measure your program’s progress, including how to make real-time adjustments as realities may change.
Bring Your Anniversary Story to Life
Stephen Chambers, Managing Director at The Winthrop Group
Identifying your storytelling assets and selecting the best platforms to reach specific audiences can be crucial to a successful anniversary. In this roundtable conversation, Stephen will share best practices and answer questions on common anniversary projects, such as books, videos, and digital platforms. He will discuss how to begin to ensure that your anniversary story has an authentic impact.
Maximize budgets, amplify your Anniversary, and save time by repurposing existing events and activities. Bring your questions and the group discussion will provide ideas for your action plan.
Mark Rushing and Amy Linimon co-facilitating, University of Arkansas
Major milestones require a lot of planning and logistics, so finding ways to work smarter not harder will help provide some needed relief for your team. Find out how thinking about existing events and activities through an anniversary perspective can not only elevate those efforts but help you save time and money.
Note: Agenda may be subject to change
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