Previous Agenda

April 30, 2019

Monday, April 29

6:30 p.m.

Join us for cocktails, dinner and lively conversation in the Trophy Room at the legendary Gallagher’s Steakhouse located at the Crossroads of the World. (registration includes cocktails & dinner)

Tuesday, April 30

7:00 a.m.

Check-in & Breakfast

8:00 a.m.

Welcome
Making Milestones Matter
Lisa Alonge, Founder, Anniversary University®

8:30 a.m.

 Engaging Stakeholders through Effective Storytelling
Karen Kozak VP, Global Brand and lead for Cargill’s 150th Anniversary

9:30 a.m.

Incorporating Effective Video Strategy into Your Anniversary Planning
Panelists: Kevin Bishop, Former VP Global Brand, IBM & Matt Weismantel Former SR. Dir. of Comms, Rutgers Univ
Moderated by Doug Simon, CEO D S Simon Media

9:55 a.m.

BREAK

10:15 a.m.

Finding the Authentic Purpose of Your Anniversary
Heather Malenshek, SVP Marketing & Brand, Harley-Davidson Motor Company

11:15 a.m.

Using the Power of Purpose to Build Participation In Your Anniversary Campaign.
Anne Keenan, Head of Strategy & Partnerships, Purpose

11:35 a.m.

3D Projection Mapping for Milestone Anniversaries
Philippe Bergeron, CEO/Founder, PaintScaping

Noon

LUNCH

12:50 p.m.

For Your Anniversary to have an Impact, Start with The Question WHY
Michael Merk, CCO, designvox & Formerly Dir. Comms. and lead for Steelcase Centennial

12:50 p.m.

How to Successfully Manage Anniversary Planning for a University
Matt Weismantel, Formerly, Sr. Dir. COMM's, Rutgers 250, Rutgers University 250th Anniversary
Note: con-current session for university & non-profit attendees

1:50 p.m.

Demonstrating Effective Anniversary Planning Principles
Kevin Bishop, Formerly VP Global Brand Systems and lead for IBM Centennial & Milestone Master with Anniversary University™

1:50 p.m.

The Bicentennial Story of UVA is the Story of America
Kari S Evans, Ex. Dir Bicentennial for University of Virginia
Note: con-current session for university & non-profit attendees

2:50p.m.

BREAK

3:00 p.m.

Ask the Experts: Guided Round Table Discussions with Milestone Masters
Attendees will choose two of the following roundtables, each lasting 30min

Roundtable 1
Kevin Bishop, led the IBM Centennial

How to Manage the Strategic Planning Process for Your Anniversary?

Creating a plan that everyone agrees on, and securing the resources to deliver it, can be quite the challenge. In this roundtable conversation, Kevin will share tips and answer questions on how some of the most effective leadership techniques have been deployed to develop anniversary programs that have long term value and maximum strategic impact.

Roundtable 2
Heather Malenshek, led the Harley-Davidson 115th Anniversary

How Do You Leverage the Passion of Your Closest Stakeholders to Amplify Your Anniversary?

Anniversaries provide an opportunity to engage with multiple audiences that are important to the business and community. Creating a relevant role, experience and messaging for these audiences can bring them into the event in a relevant way resulting in advocates and evangelists. This discussion will help you identify which partners offer the greatest opportunities and how to integrate them in meaningful ways that lead to amplification and a more successful

Roundtable 3
Michael Merk, led the Steelcase 100th Anniversary

How to Align Leaders Around the Direction of Your Anniversary?

It’s critical to gain support from your management in any phase of this project from ideation to execution. Understanding collectively what this project could be and what it should not be is a foundational step. Having the ability to design and implement from this common understanding is even more critical. This discussion will outline the actions of the alignment and how it leads to design principles and a tactical framework.

Roundtable 4
Karen Kozak, led the Cargill 150th Anniversary

How to Integrate Purpose and Strategy with Your Anniversary

Purpose: that unique reason why your organization exists and the benefit it brings to the world. While often aspirational, the most successful organizations ensure their purpose is also attainable by aligning their strategy with their purpose.

This roundtable explores how to fully leverage your anniversary to demonstrate the power of staying true to your purpose as well as delivering your strategy. You’ll come away from this discussion prepared to avoid the dreaded anniversary-related question “Why did we just do all of that?”

Roundtable 5
Matt Weismantel, led the Rutgers 250th Anniversary

The Business of Sponsorship

Although often presented as a panacea to support your anniversary effort, there’s much more to sponsorship then meets the eye. Our discussion will start to explore and better understand the process, impacts, and possibilities connected with an anniversary sponsorship program.

Roundtable 6
Kari Evans, led the University of Virginia Bicentennial

Challenging History

In this roundtable, Kari will facilitate a conversation exploring the challenge of addressing difficult and controversial aspects of your institution’s history while at the same time using these stories as a compelling backdrop for where your organization is today and where’s it’s headed.

4:30 p.m.

Closing Remarks

*Agenda Subject To Change

Monday, April 29

6:30 p.m.

Join Us for cocktails, dinner and lively conversation in the Trophy Room at the
legendary Gallagher’s Steakhouse located at the Crossroads of the World. (registration includes cocktails & dinner)

Tuesday, April 30

7:00 a.m.

Check-in & Breakfast

8:00 a.m.

Welcome
Making Milestones Matter
Lisa Alonge, Founder, Anniversary University®

8:30 a.m.

Engaging Stakeholders through Effective Storytelling
Karen Kozak VP, Global Brand and lead for Cargill’s 150th Anniversary

9:30 a.m.

Incorporating Effective Video Strategy into Your Anniversary Planning
Panelists: Kevin Bishop, Former VP Global Brand, IBM & Matt Weismantel Former SR. Dir. of Comms, Rutgers Univ
Moderated by Doug Simon, CEO D S Simon Media

9:55 a.m.

BREAK

10:15 a.m.

Finding the Authentic Purpose of Your Anniversary
Heather Malenshek, SVP Marketing & Brand, Harley-Davidson Motor Company

11:15 a.m.

Using the Power of Purpose to Build Participation In Your Anniversary Campaign.
Anne Keenan, Head of Strategy & Partnerships, Purpose

11:35 a.m.

3D Projection Mapping for Milestone Anniversaries
Philippe Bergeron, CEO/Founder, PaintScaping

NOON

LUNCH

12:50 p.m.

For Your Anniversary to have an Impact, Start with The Question WHY
Michael Merk, CCO of designvox.  Formerly Dir. Comms. and lead for Steelcase Centennial

12:50 p.m.

 

How to Successfully Manage Anniversary Planning for a University
Matt Weismantel, Formerly, Sr. Dir. COMM's, Rutgers 250, Rutgers University 250th Anniversary
Note: con-current session for university & non-profit attendees

1:50 p.m.

Demonstrating Effective Anniversary Planning Principles
Kevin Bishop, Formerly VP Global Brand Systems, lead for IBM Centennial &                                                                        Milestone Master with Anniversary University™

1:50 p.m.

The Bicentennial Story of UVA is the Story of America
Kari S Evans, Ex. Dir Bicentennial for University of Virginia
Note: con-current session for university & non-profit attendees

2:50 p.m.

BREAK

3:00 p.m.

Ask the Experts: Guided Round Table Discussions with Milestone Masters
Attendees will choose two of the following roundtables, each lasting 30min

Roundtable 1
Kevin Bishop, led the IBM Centennial

How to Manage the Strategic Planning Process for Your Anniversary?

Creating a plan that everyone agrees on, and securing the resources to deliver it, can be quite the challenge. In this roundtable conversation, Kevin will share tips and answer questions on how some of the most effective leadership techniques have been deployed to develop anniversary programs that have long term value and maximum strategic impact.

Roundtable 2
Heather Malenshek, led the Harley-Davidson 115th Anniversary

How Do You Leverage the Passion of Your Closest Stakeholders to Amplify Your Anniversary?

Anniversaries provide an opportunity to engage with multiple audiences that are important to the business and community. Creating a relevant role, experience and messaging for these audiences can bring them into the event in a relevant way resulting in advocates and evangelists. This discussion will help you identify which partners offer the greatest opportunities and how to integrate them in meaningful ways that lead to amplification and a more successful

Roundtable 3
Michael Merk, led the Steelcase 100th Anniversary

How to Align Leaders Around the Direction of Your Anniversary?

It’s critical to gain support from your management in any phase of this project from ideation to execution. Understanding collectively what this project could be and what it should not be is a foundational step. Having the ability to design and implement from this common understanding is even more critical. This discussion will outline the actions of the alignment and how it leads to design principles and a tactical framework.

Roundtable 4
Karen Kozak, led the Cargill 150th Anniversary

How to Integrate Purpose and Strategy with Your Anniversary

Purpose: that unique reason why your organization exists and the benefit it brings to the world. While often aspirational, the most successful organizations ensure their purpose is also attainable by aligning their strategy with their purpose.

This roundtable explores how to fully leverage your anniversary to demonstrate the power of staying true to your purpose as well as delivering your strategy. You’ll come away from this discussion prepared to avoid the dreaded anniversary-related question “Why did we just do all of that?”

Roundtable 5
Matt Weismantel, led the Rutgers 250th Anniversary

The Business of Sponsorship

Although often presented as a panacea to support your anniversary effort, there’s much more to sponsorship then meets the eye. Our discussion will start to explore and better understand the process, impacts, and possibilities connected with an anniversary sponsorship program.

Roundtable 6
Kari Evans, led the University of Virginia Bicentennial

Challenging History

In this roundtable, Kari will facilitate a conversation exploring the challenge of addressing difficult and controversial aspects of your institution’s history while at the same time using these stories as a compelling backdrop for where your organization is today and where’s it’s headed.

4:30 p.m.

Closing Remarks

*Agenda subject to change