A World-Class Education in How Great Organizations
Leverage Milestone Anniversaries
A World-Class Education in How Great Organizations
Leverage Milestone Anniversaries
Welcome to Anniversary University®, the premier knowledge and resource center for executives in the early-phase
of planning a milestone anniversary for leading corporations, higher-education and non-profit organizations.
The cornerstone of Anniversary University® is The Anniversary Forum, founded in 2014 as the only gathering
dedicated to learning how great organizations fully leverage this once-in-a-lifetime opportunity.
Welcome to Anniversary University®, the premier knowledge and resource center for executives in the early-phase of planning a milestone anniversary for leading corporations, higher-education and non-profit organizations.
The cornerstone of Anniversary University® is The Anniversary Forum, founded in 2014 as the only gathering dedicated to learning how great organizations fully leverage this once-in-a-lifetime opportunity.
Milestone Master™ Speakers
Shannon LaPierre
Chief Communications Officer
Stanley Black & Decker
175th Anniversary
Past is prologue: the best way to understand where you need to go is to understand where you have been.
Kevin Bishop
Milestone Master, Anniversary University
Former, VP Global Brand Systems
IBM Centennial
The most powerful aspects of an anniversary are those that create a movement, not just a moment.
Kari Evans
Former Ex. Dir. Bicentennial
University of Virginia
Your anniversary is an extraordinary opportunity to tell your story in a meaningful, reflective, and entertaining way!
Nina Easton
Co-CEO
SellersEaston Media
'
Dare to dive deep into your history. Search for the narrative thread. Locate that riveting storyline. In doing so, you'll find your North Star–your purpose and mission.That becomes the foundation of your anniversary.
Daniel J. Hasler
Former, EVP Comms.
Purdue University
150th Anniversary
Major anniversaries are a rare opportunity to amp the organizations Brand voice to adjust your message, tone and personality or to strengthen current strategy.
Kathryn Nason
Digital Content & Production Mgr.
Intel
50th Anniversary
Deciding which audiences matter most is a critical first step, it serves as a guide to the activations you choose.
Debra Erickson
Marketing Director
San Diego Zoo Global
100th Anniversary
Create magical memories for your audiences by determining early in the planning process what emotional souvenirs you will develop.
Ed Wollman
Founder & CEO
Image Media
Anniversaries are an opportunity to engage employees like never before.
Nora Herting
Founder & CEO
ImageThink
The power of visuals speak a universal language, making it the perfect medium to align people together in service of reflection and celebration.
Lisa Alonge
Founder
Anniversary University®
The Anniversary Forum
Use your Anniversary as a gift to the people you serve and the planet that serves us all.
Learning from the Milestone Masters™ and making
valuable connections cannot be overstated
Education:
Planning requires unprecedented amounts of time and resources. Learning from “the masters” who pull back the curtain to share best practices and pitfalls to avoid is priceless!
Connection:
Connect with experienced executives for mentorship and notable experts who may become part of your “A-team.” These masters are uniquely informed, strategically driven, creatively inspired and ready to help.
Inspiration:
Explore how to use your anniversary as a legacy gift to the people you serve and the planet that serves us all. This one-day provides a years’ worth of ideas. You will be inspired!
Who Attended
The anniversary governing committee attends. Included are executives in Communications, Marketing, Brand, PR, HR, Chief of Staff, Institutional Advancement, Executive Director, Development, Historian, and CSR.
Here’s What Attendees Say...
If your company is preparing for a major corporate anniversary, employees will be a primary audience. Senior HR leaders will get tremendous value from The Anniversary Forum and specifically the workshops.
Melanie Steinbach, Chief HR Officer
The Anniversary Forum provided us with great insight into how other companies leveraged their anniversaries. We came away with a full understanding of all the possibilities to consider for our 175th Anniversary.
Jan Martin, Media and Community Relations, Corporate Communications
Attending The Anniversary Forum is essential for learning how to leverage your anniversary, regardless of the industry or stage in planning process. The information is incredibly pertinent and the relationship-building and knowledge-sharing among participants is invaluable.
Steve Stout, Chief of Staff to President
As a leading non-profit, it was extremely beneficial to attend The Anniversary Forum to learn how iconic corporations leveraged their anniversary. If you’re planning an anniversary, I highly recommend attending!
Jessica Kirkwood, Sr. Director, Supporter Engagement
Meeting others going through the process now and gaining perspective from communications professionals who successfully managed significant anniversary programs was invaluable. I came away with actionable plans to expedite program development. I only wish I had heard about The Forum sooner!
Karen Kozak, VP Global Brand
The Anniversary Forum gave my co-chair and me tools to use to organize our planning and to determine our next steps. I personally valued the networking with professionals who are going through the same experience. That part was like therapy!
Kim Garris, Ph.D. Chief External Relations Officer
Previous Attendees (partial listing)
Attendees Learn How To:
Leverage budgets for outsized results.
Leverage the power of the “anniversary effect.”
Create experiences as extraordinary as the event they celebrate.
Maximize this one-day event to provide a years’ worth of actionable strategies and ideas.
Elevate the anniversary to a strategic imperative to propel your organization and brand forward.
Make your anniversary a brilliant business decision with impressive ROI.
Use an anniversary to propel transformation.
Engage your CEO on the topic of the meaning of your anniversary.
Design with strategic intent. Know your why before your what.
Organize cross functional leaders, identify global stewards and lead with bold intension.
Leverage budgets for outsized results.
Leverage the power of the “anniversary effect.”
Create experiences as extraordinary as the event they celebrate.
Maximize this one-day event to provide a years’ worth of actionable strategies and ideas.
Elevate the anniversary to a strategic imperative to propel your organization and brand forward.
Make your anniversary a brilliant business decision with impressive ROI.
Use an anniversary to propel transformation.
Engage your CEO on the topic of the meaning of your anniversary.
Design with strategic intent. Know your why before your what.
Organize cross functional leaders, identify global stewards and lead with bold intension.