A World-Class Education in How Great Organizations
Leverage Milestone Anniversaries
A World-Class Education in How Great Organizations
Leverage Milestone Anniversaries
Welcome to Anniversary University®, the premier knowledge and resource center for executives in the early-phase of planning a milestone anniversary for leading corporations, higher-ed and non-profit organizations.
The cornerstone of Anniversary University® is The Anniversary Forum, widely regarded as the must attend Master Class for those handed the privilege and responsibility to help lead the anniversary campaign.
The Anniversary Forum was founded in 2014 as the only gathering
dedicated to learning how great organizations fully leverage this once-in-a-lifetime opportunity.
Milestone Master™ Speakers
Kelly Kish
Chief of Staff, Bicentennial Dir.
Indiana University
An authentic and brave anniversary commemoration starts with understanding and acknowledging your organizational history—the good, the bad, and the ugly.
Carmen Ferrigno
Former VP Communications, Saint-Gobain
You want people coming out of your anniversary experience saying ‘I want to work for this company.
Joan Malcheski
Director, Brand and Marketing
Green Bay Packers
Your organization will only hit this specific milestone once. Look to make it unique, compelling, and relevant from the inside out.
Meg Laurerman
Co-Chair, 150 Anniversary
University of Nebraska
A big anniversary is an enormous opportunity to engage your organization’s stakeholders with a vision for the future.
Erin Robinson-Lis
Vice President | Internal Communications
Ameriprise Financial
Not many companies live to be 100. A milestone anniversary offers a rare opportunity to celebrate your history and the people who’ve helped write it.
Donna Rome
Studio Director
One Of A Kind Inc. Art Studio
Striking the right notes for an anniversary celebration takes careful forethought to ensure a meaningful and memorable outcome!
Joseph Harrison
Global Brand and Ops Leader
Deloitte
Milestone anniversaries give unique permission to elevate business priorities in a way that is relevant and resonant. Use your heritage story to validate and legitimize core messages.
Lisa Alonge
Founder
Anniversary University®
Use your Anniversary as a gift to the people you serve and the planet that serves us all.
Learning from the Milestone Masters™ and making
valuable connections cannot be overstated
Education:
Planning requires unprecedented amounts of time and resources. Learning from “the masters” who pull back the curtain to share best practices and pitfalls to avoid is priceless!
Connection:
Connect with experienced executives for mentorship and notable experts who may become part of your “A-team.” These masters are uniquely informed, strategically driven, creatively inspired and ready to help.
Inspiration:
Explore how to use your anniversary as a legacy gift to the people you serve and the planet that serves us all. This one-day provides a years’ worth of ideas. You will be inspired!
Who Attends
The anniversary governing committee attends. Included are executives in Communications, Marketing, Brand, PR, HR, Chief of Staff, Institutional Advancement, Executive Director, Development, Historian, and CSR.
Here’s What Attendees Say...
If your company is preparing for a major corporate anniversary, employees will be a primary audience. Senior HR leaders will get tremendous value from The Anniversary Forum and specifically the workshops.
Melanie Steinbach, Chief HR Officer
The Anniversary Forum provided us with great insight into how other companies leveraged their anniversaries. We came away with a full understanding of all the possibilities to consider for our 175th Anniversary.
Jan Martin, Media and Community Relations, Corporate Communications
Attending The Anniversary Forum is essential for learning how to leverage your anniversary, regardless of the industry or stage in planning process. The information is incredibly pertinent and the relationship-building and knowledge-sharing among participants is invaluable.
Steve Stout, Chief of Staff to President
As a leading non-profit, it was extremely beneficial to attend The Anniversary Forum to learn how iconic corporations leveraged their anniversary. If you’re planning an anniversary, I highly recommend attending!
Jessica Kirkwood, Sr. Director, Supporter Engagement
Meeting others going through the process now and gaining perspective from communications professionals who successfully managed significant anniversary programs was invaluable. I came away with actionable plans to expedite program development. I only wish I had heard about The Forum sooner!
Karen Kozak, VP Global Brand
The Anniversary Forum gave my co-chair and me tools to use to organize our planning and to determine our next steps. I personally valued the networking with professionals who are going through the same experience. That part was like therapy!
Kim Garris, Ph.D. Chief External Relations Officer
Attendees Learn How To:
Leverage budgets for outsized results.
Leverage the power of the “anniversary effect.”
Create experiences as extraordinary as the event they celebrate.
Maximize this one-day event to provide a years’ worth of actionable strategies and ideas.
Elevate the anniversary to a strategic imperative to propel your organization and brand forward.
Make your anniversary a brilliant business decision with impressive ROI.
Use an anniversary to propel transformation.
Engage your CEO on the topic of the meaning of your anniversary.
Design with strategic intent. Know your why before your what.
Organize cross functional leaders, identify global stewards and lead with bold intension.
Leverage budgets for outsized results.
Leverage the power of the “anniversary effect.”
Create experiences as extraordinary as the event they celebrate.
Maximize this one-day event to provide a years’ worth of actionable strategies and ideas.
Elevate the anniversary to a strategic imperative to propel your organization and brand forward.
Make your anniversary a brilliant business decision with impressive ROI.
Use an anniversary to propel transformation.
Engage your CEO on the topic of the meaning of your anniversary.
Design with strategic intent. Know your why before your what.
Organize cross functional leaders, identify global stewards and lead with bold intension.
Previous Attendees (partial listing)
