June 17-18, 2020
Chief Communications Officer
Stanley Black & Decker
Shannon Lapierre is Chief Communications Officer for Stanley Black & Decker, an $11 billion globally diversified company with 54,000 employees across 60 countries.
In conjunction with co-leading a project to excavate and launch the company’s purpose – For Those Who Make The World – Shannon and her team led a purpose-driven approach to launching the company’s 175th anniversary.
This important milestone became a forum for elevating Stanley Black & Decker’s business strategy, as well as its focus on diversity and inclusion, values and social responsibility message, fast-forwarding the organization’s cultural shift and better positioning the organization to endure this period of rapid technological acceleration and geopolitical challenges
Shannon has responsibility for corporate communications, corporate marketing and government relations. Prior to joining Stanley Black & Decker in 2016, she was senior vice president of Communications at The Hartford where she led employee and external communications and corporate social responsibility.
She also held communication leadership roles at CA Technologies, Staples and Digital Equipment Corporation, and began her career at The Travelers. Lapierre earned a bachelor’s in Communication from the University of Connecticut and a master’s in Communication from Johns Hopkins.
Milestone Master, Anniversary University
Former, VP Global Brand, IBM
Kevin is a highly experienced and well-respected General Manager, Chief Marketing and Communication Officer, and Chief Brand Officer. His multifaceted international career was built with IBM where, as Chief Brand Officer, he led IBM’s award-winning Centennial Anniversary program.
Kevin’s expertise centers on his ability to grasp and innovate around strategic opportunities, then manage change to deliver results in complex operational environments.
Kevin is particularly adept at bringing diverse teams of people together and motivating them to achieve common goals through a leadership style that is direct, frank, decisive and tough, whilst balancing strong creative and analytical acumen to deliver strategic outcomes.
Since leaving IBM, Kevin has joined Anniversary University® as a Milestone Master™. Kevin has facilitated Anniversary Visioning Workshops for iconic companies and consulted on the strategic intent and design of anniversary programs for a variety of B2B and consumer marketing companies.
The repeating theme within Kevin’s work is the design and delivery of customer focused value propositions that accelerate profitable growth. His track record of consistent high achievement is built upon an outstanding academic and professional development background. He is a respected thought leader, speaker, consultant, and lecturer, maintaining a wide range of activity with clients, partners and peers in strategy and marketing.
Kevin is also an established painter, with work in private collections and corporate offices in NY, San Francisco, London and Austin. His work can be seen at: springs-studio.com at and at SCOPE Miami Beach (December 3-8).
University of Virginia
Kari S. Evans has served as the Executive Director of the Bicentennial at the University of Virginia since 2014. She is responsible for strategic planning and development, oversight, and execution of programming and content to commemorate this extraordinary milestone in the University’s history.
The celebration launched October 5-7, 2017 and will continue through the bicentennial of the University’s charter on January 25, 2019, and beyond.
Additionally, Ms. Evans is the University’s Protocol Officer, offering training in protocol and etiquette as well as supporting efforts to bring Ambassadors and other foreign dignitaries to the University providing the opportunity to learn from and engage with international leaders.
Previously, Ms. Evans was the Director of Donor and Constituent Relations at UVA were she managed stewardship of the University’s major donors.
Nina Easton is an award-winning author and former Fortune magazine columnist/senior editor. At SellersEaston Media, she deploys her storytelling talent and deep understanding of history to shape the narratives of organizations around key milestones such as anniversaries, with clients that include Goldman Sachs, the University of Texas' LBJ School of Public Policy, Cravath Swaine & Moore, and Freeman Co.
Nina also chairs Fortune Most Powerful Women International and co-chairs the Fortune Global Forum–producing and hosting live events around the world for top leaders in business and government. Her leadership stories are featured on film, too, producing an acclaimed documentary on a Nobel Peace Prize winner and a civil rights documentary (now in production) with an Oscar-winning director. An accomplished political historian and TV commentator, Nina was a 2012 Harvard Kennedy School fellow.
Daniel J. Hasler serves as executive vice president for communications. He is the chief brand marketer for the institution, overseeing marketing strategy, strategic communications, media relations, advertising, licensing, and digital marketing in collaboration with colleges and units across the Purdue System.
Most recently, Dan led the university wide Giant Leaps 150th Anniversary of Purdue University. The year was comprised of over 140 events anchored by the Ideas Festival, which drew 50,000 in-person attendees and over 500,000 livestream viewers. Visit takegiantleaps.com
Dan joined the Purdue Research Foundation in 2012, serving as its president and chief entrepreneurial officer through 2017. Over the past five years, under his leadership, Purdue has reached record numbers of patents, licenses and technology commercialization based on ever-expanding Purdue research. The $1 Billion Discovery Park District adjacent to Purdue’s campus was designed and commenced under his watch.
Previously, Dan served as the Secretary of Commerce for the State of Indiana and Chief Executive Officer of the Indiana Economic Development Corporation (IEDC). As Secretary of Commerce, Dan attracted a record-breaking 254 companies to the State of Indiana in FY 2012.
He had an extensive 33-year career at Eli Lilly and Co., a Fortune 500 global pharmaceutical company headquartered in Indianapolis. While at Eli Lilly, Hasler served in a number of leadership positions, most recently as Chief Marketing Officer, and was responsible for the brand strategy and market performance of Lilly’s worldwide pharmaceutical portfolio. He also was the Chief Marketing Officer for Eli Lilly USA. Prior to that, he led the commercial operations of Eli Lilly’s largest European group and was General Manager and President of Eli Lilly of Brazil LTD. In 2010, Dan was the recipient of the Lilly Lifetime Achievement Award.
A native of Paris, Illinois, Dan is a 1980 graduate of DePauw University, where he received the Walker Cup and was a member of Beta Theta Pi. He has a Master of Business Administration from Duke University. He is actively involved in the Hoosier community and serves on a number of boards, including Novosteo, a bone fracture healing company, which he co-founded in 2015.
Dan and wife Kathy have been married 37 years and have two children, Daniel, 26 and Brooke, 25
Digital Content & Production Mgr.
In 2018, Kate Nason led the Intel 50th Anniversary team to deliver 132 unique and memorable experiences in 78 global sites for 112,00 employees.
During Kate’s 17 years at Intel, she’s held positions in supply chain management, marketing, and finance, which enabled her to work effectively across the enterprise to create a cost effective strategic plan to fully leverage the 50th Anniversary.
Currently, Kate is Intel’s Digital Content and Production Manager and a certified in Emotional Intelligence and Myers-Briggs and has a passion for developing people and making positive change.
She graduated from ASU for both her undergrad and MBA degrees in finance and International Management. Outside of work she enjoys traveling, hiking, running, reading and spending time with family.
San Diego Zoo Global
Debra Erickson was the co-chair of San Diego Zoo’s centennial celebration and was responsible for leading the development of the marketing plan as well as managing the overall project.
Debra serves as Director of Marketing for San Diego Zoo Global, Executive Director of Atlantis Blue Project Foundation, and President of the International Zoo Educators Association. She has been in the marketing, communications, conservation, interpretation, and education fields for over 30 years and has worked for the San Diego Zoo, the San Diego Zoo Safari Park, Atlantis, Paradise Island, Atlantis, The Palm, SeaWorld San Diego, SeaWorld Orlando, Busch Entertainment Corporation, SEA Aquarium, and Dolphin Island.
Debra's previous positions include Executive Director and Conservation Director of Orangutan Foundation International, Director of Marketing and Director of Communications for ZiLOG, Inc., a semiconductor manufacturer, and Director of International and Environmental Communications for Anheuser-Busch Companies. She received her B.A. in Biology from Scripps College and her M.A. in Instructional Design from San Diego State University.
Founder & CEO
Ed founded Image Media in 1986 after spending years producing corporate events, videos, and communication programs for a variety of Fortune 500 companies. The company's consistent growth record and high percentage of repeat clients reflect Ed's belief in the importance of having a committed, talented staff, and building strong client relationships.
Clients in the areas of hospitality, high-tech, healthcare, consumer goods, manufacturing and financial services include: Boston Consulting Group, Heineken, Johnson & Johnson, Marriott International, NBCUniversal, and United Technologies.
As the founder and owner of Image Media, Ed maintains a strong, personal commitment to each project. Clients know that when they work with Image Media, the CEO of the company is always available to address their needs with speed and flexibility.
Founder & CEO
Nora Herting is the Founder and CEO of ImageThink. A pioneer of visual strategy, Nora is passionate about expanding peoples’ definition of creativity and believes the best way to meet the demands of business today is to take a visual approach that blends strategic thinking and creative expression.
With more than a decade of experience as a facilitator, educator, and visual strategist, Nora has led transformations for some of the world’s biggest brands. And with ImageThink’s humble back-of-the-napkin origin 11 years ago, Nora helped evolve the nascent industry of visual strategy, growing a global multimillion-dollar business in the process.
As a sought-after speaker and thought leader, Nora has inspired audiences at SXSW Interactive, the Massachusetts Women’s Conference, and The Atlantic’s ‘What’s Next?’ Summit with her creative keynotes and workshops. Featured in The Wall Street Journal, Forbes, INC., Entrepreneur and on the MSNBC, she leads a compelling conversation around the power of visual thinking as a catalyst for personal and organizational change.
Nora’s best-selling book, Draw Your Big Idea, has inspired thousands to think visually and access their own creativity. Visit ImageThink.net to learn more.
Lisa has more than 20 years experience in corporate communications, experiential marketing, and sponsorship acquisition.
In 2013, Lisa Founded Anniversary University®, the only company 100% focused on helping leaders fully leverage a milestone anniversary for iconic corporations and leading non-profit organizations and higher-education institutions.
Lisa is a visionary, connector and educator who believes you’re different in the market when you're privy to knowledge, insights, truths or data that others are not. When you combine that with what you uniquely do, you have something of value to offer the world. Anniversary University provides great value to the people we serve.
The cornerstone of Anniversary University® is The Anniversary Forum, an annual gathering widely considered to be the Master Class for those in the early phase of strategically planning an anniversary. The Forum brings together leaders from world-class organizations who share best practices with those that want to know how.
Prior to founding Anniversary University®, Lisa was part of the lead team establishing three of our nation’s premier conferences for women with over 20,000 attendees.
Lisa holds a business degree from New York University and has two beautiful children who were given roots in a lovely town across the Hudson River in NJ. Those roots gave them wings to pursue their passions in New Orleans and Boulder Co.
Lisa has been executing great ideas and building powerful relationships for common her entire career and loves what she does.