Speaker Bios – 2019 Forum

Heather Malenshek
SVP Marketing & Brand
Harley-Davidson Motor Company

As Sr. Vice President Marketing & Brand, Heather Malenshek is responsible for leading all aspects of the marketing function including global and regional marketing plans, marketing strategy, content strategy and creation, consumer experiences, agency management, advertising and promotions, marketing communications, CRM and global brand management.

Prior to joining Harley-Davidson in 2014 she led a 300 person, award-winning global team which ran the global business for Mars Inc. for DDB Worldwide and Omnicom, was the head of global strategic planning on a wide variety of categories and brands such as Jeep, Budweiser, Capital One, Bristol-Myers Squibb. She started her career in marketing working for QANTAS Airways and British Airways in global brand management and leisure brand marketing roles.

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Kevin Bishop
Former, VP Global Brand Systems

Making the world work better through 100 years and 100 icons of progress was core to IBM’s acclaimed Centennial program.

Leading the Centennial campaign was part of Kevin’s role as head of the IBM Brand System—a system to inculcate IBM’s unique and distinct culture into the working lives of 430,000 IBMers in over 170 countries round the world.

Kevin’s expertise in shaping brand, culture, and leveraging an anniversary for strategic advantage is second to none. It begins with the “think” phase—an IBM slogan for over 100 years, but one that has not lost its power or relevance.

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Kari S Evans
Ex. Dir. Bicentennial
University of Virginia

Kari S. Evans has served as the Executive Director of the Bicentennial at the University of Virginia since 2014. She is responsible for strategic planning and development, oversight, and execution of programming and content to commemorate this extraordinary milestone in the University’s history.

The celebration launched October 5-7, 2017 and will continue through the bicentennial of the University’s charter on January 25, 2019, and beyond.

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Karen Kozak
VP Global Brand

Karen Kozak is a decisive, visionary leader who inspires others to achieve success. She is a brand and marketing veteran with over 25 years of experience across a broad range of industries. Karen is currently the VP of Global Brand at Cargill, the largest privately-held company in the US and a global leader in the food, agriculture and innovation space.

Karen is responsible for developing and implementing Cargill’s brand strategy, positioning and architecture, and she led the company’s year-long 150th Anniversary program that engaged over 150,000 employees in more than 650 activities and events on 6 continents. Karen currently leads a global team in creating a cohesive brand experience that benefits multiple internal and external stakeholders around the world.

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Anniversary University™ | The Anniversary ForumMatt Weismantel
Former, Sr. Dir. COMM's
Rutgers University

Matt Weismantel successfully led Rutgers University’s 250th year-long Anniversary, for which the planning began more than 4-years prior. The Anniversary encompassed the past, present and future of Rutgers and engaged students, faculty and staff, alumni, and the general public in programs and events to celebrate this once-in-a-lifetime milestone.

From securing the sitting President of the United States as the commencement speaker-- a first in the school’s long history-- to academic colloquia, books and publications; from concerts, to institution-wide simultaneous celebrations on the four major campuses across the state, the multifaceted initiative included something of relevance for everyone, living out its tagline: "Revolutionary for 250 Years."

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Lisa Alonge Anniversary University The Corporate Anniversary ForumLisa Alonge
Anniversay University®

While working for a leading global communications agency I had a light bulb moment that would ignite a passion and illuminate a higher purpose that would take me on an exciting entrepreneurial adventure.

My journey began when a client engaged us to produce their 150th Anniversary global celebration, a purely positive experience. To do more of this challenging and rewarding work I needed to know more about how great organizations leveraged their anniversary, beyond the celebration.

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Anniversary University™ | The Anniversary ForumMichael Merk, CCO designvox
Former, Director of Comms.

Michael Merk is a seasoned global corporate communications and marketing leader who spent the last 18 years at Steelcase, a Fortune Most Admired premium global office furniture brand.

As the Director Corporate Communications, Michael was the lead for the Steelcase Centennial, collaborating with executive management and cross-functional leaders to develop a complex global strategy. This award-winning campaign positioned Steelcase as a thought leader in the eyes of their most important stakeholders and the public. The Centennial theme, 100 Dreams 100 Minds 100 Years was a highly effective campaign, which propelled business and garnered tremendous media.

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Philippe Bergeron

Philippe Bergeron is Founder and CEO of PaintScaping, the world’s leader in 3D projection mapping. Time Magazine calls his work a breakthrough.

"3D projection mapping isn’t just a fad, it is a profound paradigm shift," says Bergeron, "it’s incredibly exciting. The real world becomes your canvas. We're about emotion. Stories. And, connecting with your audience.”

Topping the list of PaintScaping’s projects was the mapping experience created for the Bicentennial of the University of Virginia. Projected onto the University’s rotunda in front of 23,000 people, the experience brought the dramatic landmark’s history to life in a powerful way.

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Doug Simon
D S Simon Media

Doug Simon is the CEO of award-winning video firm D S Simon Media. The company advises and executes broadcast and social media video communications campaigns for corporations, brands and non - profits.

The firm has done extensive work on anniversary campaigns including: The 75th Anniversary of the Macy’s Parade, The 50th Anniversary of the Centers for Disease Control and Prevention (CDC),100thAnniversary of the Girl Scouts, United Airlines and the 60th Anniversary of the flight attendant, The 50th Anniversary of the Nestlé Toll House Morsel and Spotify’s 10th Anniversary.

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Head of Strategy & Partnerships

Anne Keenan is Head of Strategy and Partnerships at Purpose and a member of the Executive team. She brings nearly twenty years of digital marketing and advocacy expertise to Purpose’s partners, with experience at both progressive advocacy organizations like Planned Parenthood and creative agencies including iCrossing. Purpose focuses on how organizations can use the power of purpose to build participation and impact. Anne leads teams to meet strategy, campaign, and branding challenges for clients, and works to build our partnerships across the company..

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