Speaker Presentations

Heather Malenshek
SVP Marketing & Brand
Harley-Davidson Motor Company

Finding the Authentic Purpose of Your Anniversary

Join Heather Malenshek, Harley-Davidson’s Senior Vice President of Marketing and Brand, for an informative and engaging discussion on what it takes to succeed at delivering an anniversary celebration for one the world’s most iconic brands.

Heather will share how Harley-Davidson’s authentic purpose is the driving force behind the event’s execution and how its 115th Anniversary broke the mold from its previous celebrations.

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Kevin Bishop
Former, VP Global Brand Systems

Demonstrating Effective Anniversary Planning Principles

In this session Kevin Bishop, who is a Milestone Master with Anniversary University™, leads attendees through a structured dialogue to reveal the priorities, strategies, planning approaches, and anxieties that face anniversary leaders. This highly interactive session will address critical topics such as purpose, audience, outcomes, investments, and organization, with organizations who are currently at different stages of development and execution of their anniversary plans.

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Kari S. Evans
Ex. Dir. Bicentennial
University of Virginia

Planning for UVA’s Bicentennial: How to Commemorate the Past and Envision the Future Without Missing a Step?

Kari will guide attendees through the steps needed to successfully take advantage of a pivotal milestone moment for an institution.

She’ll share the challenges and lessons learned, as well as the highlights and accomplishments, from UVA’s bicentennial commemoration.

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Carmen Ferrigno
VP Communications

From Sun King to Space Exploration: Celebrating 350 years with Saint-Gobain

How do you celebrate the 350th anniversary of a $55 billion global company founded by Louis the Fourteenth to build the Hall of Mirrors at the Palace of Versailles? With a great amount of planning, creativity, collaboration and passion.

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Matt Weismantel
Sr. Dir., Comms & Mktg.
Rutgers University

How To Successfully Manage Anniversary Planning

In 2016 Matt Weismantel led Rutgers 250th Anniversary to great success. President Obama was the 250th Anniversary commencement speaker and the campaign received numerous accolades, including 26 Pinnacle awards and 15 Gold Awards from the International Festival and Events Association.

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Lisa Alonge Anniversary University The Corporate Anniversary ForumLisa Alonge
Anniversay University™

Making Milestones Matter
To Those Who Matter Most

You’ve been invited to attend The Anniversary Forum because your institution is coming upon a significant milestone and you’re helping lead this effort, which is a rare privilege and responsibility.

Your peers say that leading an anniversary enabled some of their proudest work and was a once-in-a-career opportunity. Consider yourself fortunate, this is going to be a fascinating ride – this will not be business as usual.

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Michael Merk
Director of Communications

To Make Sure Your Anniversary has a Sustainable Impact, Start with The Question WHY.

100 Dreams. 100 Minds. 100 Years. The Steelcase Centennial theme inspired curiosity about its own culture, the world, and the bright future for Steelcase. Michael Merk led the Centennial project and shares how an anniversary is an incredible boost to your company’s strategic direction and how important it was to begin with the “think” phase.

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Additional Speakers