Speaker Presentations

(Additional speakers to-be-announced)

Shannon LaPierre
Chief Communications Officer
Stanley Black & Decker

Engaging Stakeholders through Effective Storytelling

How does the largest privately-held company in the U.S. -- which is largely unknown outside of the food and agriculture industry -- tell its story to a global audience?

By leveraging a significant milestone and a newly launched brand system to demonstrate how they’ve been helping the world thrive for 150 years.

Learn how Cargill used its 150th Anniversary to bridge their proud past to an even brighter future by sharing stories of how they’ve been helping their stakeholders achieve success.

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Kevin Bishop
Former, VP Global Brand Systems

IBM at 100: Insights on Propelling a Brand into the 21st Century

Kevin Bishop led IBM’s Global Centennial Program, a yearlong program of engagement that received many accolades, including the Silver Anvil Award for the largest corporate service event in history.
Kevin will explore the power of using your anniversary as a catalyst to understand your past to inform your future and as an educational experience for employees, clients and other stakeholders.

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Kathryn Nason
Digital Content & Production Mgr.

Intel’s 50th Anniversary Celebration: Engaging Employees for the Next 50

Intel used its 50th anniversary to engage and celebrate employees, acknowledge its’ rich and powerful past, and pivot towards new market opportunities to reach it’s $300B revenue goal in the future. Through 6 tent pole activations, planned in 6 months, Intel employees were able to Do Wonderful to make a lasting impact on the world.

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Daniel J. Hasler
Exec. VP Communications
Purdue University

Talk Summary coming shortly

Lisa Alonge
Anniversay University®

8 Key Considerations for Successful
Anniversary Planning

Lisa’s had the privilege of interviewing hundreds of executives who embraced the challenges and opportunities with planning anniversary campaigns.  Their collective insights added to her own and one of them is that there are common threads of best practices, whether it’s a corporate, higher-ed or non-profit milestone anniversary.

Lisa will share her insights about what works, what doesn’t and why and the 8 key considerations for successful anniversary planning. Lisa will also talk about the “Anniversary Effect,” which contributes to transformative and measurable outcomes beyond what may be imagined.