June 17-18, 2020 Presenters

Shannon LaPierre
Chief Communications Officer
Stanley Black & Decker

Stanley Black & Decker: Celebrating 175 Years of Building and Making the World

In this session, Shannon will discuss:

  • The criticality of story: Uncovering the historical significance of an organization, and making it relevant to today
  • Aligning purpose, business strategy, history and anniversaries to motivate and engage audiences
  • Integrating brand, marketing, communications, investor relations, sales and other teams

Kevin Bishop
Former, VP Global Brand Systems
IBM

IBM at 100: Insights on Propelling a Brand into the 21st Century.

Kevin Bishop led IBM’s Global Centennial Program, a yearlong program of engagement that received many accolades, including the Silver Anvil Award for the largest corporate service event in history.

Kevin will explore the power of using your anniversary as a catalyst to understand your past to inform your future and as an educational experience for employees, clients and other stakeholders.

Read More

Kari-S-EvanKari Evans
Former Ex. Dir. Bicentennial
University of Virginia

Planning for UVA’s Bicentennial: How to Commemorate the Past and Envision the Future Without Missing a Step.

She’ll share the challenges and lessons learned, as well as the highlights and accomplishments, from UVA’s bicentennial commemoration.

From research and benchmarking, to aspirational brainstorming and goal setting, to organizing teams, and ultimately to program conception, execution, and assessment, an anniversary commemoration is an opportunity to honor the past, build collaborative relationships in the present, and envision the future.

Nina Easton
Co-CEO
SellersEaston Media

Your Multimedia Anniversary.

We live in a visual age, with an array of powerful channels available for telling an anniversary story. Film producer and award-winning author/journalist Nina Easton describes how organizations can deploy a multimedia platform of video, online content, and live events to create anniversaries with impact.

Read More

Daniel J. Hasler
Former, EVP Comms.
Purdue University

The Rosetta Stone for an Anniversary Campaign is the Organizations’ Brand Strategy.

A major anniversary is an incredible platform for a corporate wide campaign that strengthens an organizations Brand among its many stakeholders. At its most effective it’s not a historical review and back slapping contest but rather your opportunity to align and communicate through words, actions and your claim on the future.

Kathryn Nason
Digital Content & Production Mgr.
Intel

Intel’s 50th Anniversary Celebration: Engaging Employees for the Next 50.

Intel used its 50th anniversary to engage and celebrate employees, acknowledge its rich and powerful past, and pivot towards new market opportunities to reach it’s $300B revenue goal in the future.

Through 6 tent pole activations, planned in 6 months, Intel employees were able to Do Wonderful to make a lasting impact on the world.

Read More

Debra Erickson
Marketing Director
San Diego Zoo Global, Centennial

It Began With a Roar: San Diego Zoo’s Centennial Celebration.

“Respect the Past, Change the Future” has been the mantra of San Diego Zoo for more than 50 years. Nothing reflects this refrain better than its centennial celebration which allowed the zoo to pay homage to its illustrious past while primarily focusing on its future.

During an activity-studded year, the team debuted a new strategic plan which has led to record attendance and revenue and has firmly established San Diego Zoo as the number one zoo in the world.

Ed Wollman
Founder & CEO
Image Media

Celebrating Milestones Anniversaries in the Era of Social Distancing.

Connecting to the people who matter most to your organization or institution has never been more important. A milestone anniversary is a one-time opportunity and must be celebrated and we need to rethink the toolkit for bringing key stakeholders together in a way that is meaningful and memorable in this time of social distancing. This is the time to reimagine the experience that will celebrate your heritage and propel the future of your organization.

Read More

Nora_Herting ImageThinkNora Herting
Founder & CEO
ImageThink

Leveraging Visuals in a Virtual World – Anniversaries, Engagement, and Alignment

Nora will discuss how visuals and design thinking can help you uncover big, brilliant ideas for your anniversary celebration and help make them a reality. Nora will also reveal the graphic recording which took place during Shannon LaPierre’s presentation about the Stanley Black & Decker 175th Anniversry.

Lisa Alonge
Founder
Anniversary University®

Making Milestones Matter.

Lisa’s had the privilege of interviewing hundreds of executives who embraced the challenges and opportunities with planning anniversary campaigns.  Their collective insights added to her own and one of them is that there are common threads of best practices, whether it’s a corporate, higher-ed or non-profit milestone anniversary.

Lisa will share her insights about what works, what doesn’t and why and the 8 key considerations for successful anniversary planning. Lisa will also talk about the “Anniversary Effect,” which contributes to transformative and measurable outcomes beyond what may be imagined.