Speaker Presentations

Shannon LaPierre
Chief Communications Officer
Stanley Black & Decker

Stanley Black & Decker: Celebrating 175 Years of Building and Making the World

In this session, Shannon will discuss:

  • The criticality of story: Uncovering the historical significance of an organization, and making it relevant to today
  • Aligning purpose, business strategy, history and anniversaries to motivate and engage audiences
  • Integrating brand, marketing, communications, investor relations, sales and other teams

Kevin Bishop
Former, VP Global Brand Systems
IBM

IBM at 100: Insights on Propelling a Brand into the 21st Century.

Kevin Bishop led IBM’s Global Centennial Program, a yearlong program of engagement that received many accolades, including the Silver Anvil Award for the largest corporate service event in history.

Kevin will explore the power of using your anniversary as a catalyst to understand your past to inform your future and as an educational experience for employees, clients and other stakeholders.

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Laura Jack
VP Communications
Colgate University

Colgate at 200 Years: Proud Tradition. Bold Ambition.

Learn how Colgate University used its 200th anniversary to discover, highlight, and celebrate its history; mark the occasion with celebrations on campus and around the country; and provide a platform to articulate the institution’s vision for the future.

In addition to countless events and activities on campus and off, Colgate utilized the anniversary to refine the University’s identity, reimagine its alumni magazine, and redesign the University website.

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Nina Easton
Co-CEO
SellersEaston Media

Your Multimedia Anniversary.

We live in a visual age, with an array of powerful channels available for telling an anniversary story. Film producer and award-winning author/journalist Nina Easton describes how organizations can deploy a multimedia platform of video, online content, and live events to create anniversaries with impact.

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Daniel J. Hasler
Exec. VP Communications
Purdue University

The Rosetta Stone for an Anniversary Campaign is the Organizations’ Brand Strategy.

A major anniversary is an incredible platform for a corporate wide campaign that strengthens an organizations Brand among its many stakeholders. At its most effective it’s not a historical review and back slapping contest but rather your opportunity to align and communicate through words, actions and your claim on the future.

Kathryn Nason
Digital Content & Production Mgr.
Intel

Intel’s 50th Anniversary Celebration: Engaging Employees for the Next 50.

Intel used its 50th anniversary to engage and celebrate employees, acknowledge its rich and powerful past, and pivot towards new market opportunities to reach it’s $300B revenue goal in the future.

Through 6 tent pole activations, planned in 6 months, Intel employees were able to Do Wonderful to make a lasting impact on the world.

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Debra Erickson
Marketing Director
San Diego Zoo Global, Centennial

It Began With a Roar: San Diego Zoo’s Centennial Celebration.

“Respect the Past, Change the Future” has been the mantra of San Diego Zoo for more than 50 years. Nothing reflects this refrain better than its centennial celebration which allowed the zoo to pay homage to its illustrious past while primarily focusing on its future.

During an activity-studded year, the team debuted a new strategic plan which has led to record attendance and revenue and has firmly established San Diego Zoo as the number one zoo in the world.

Ed Wollman
Founder & CEO
Image Media

Panel Discussion & Attendee Q&A

Facilitator, Ed Wollman, Founder & CEO Image Media
Panelists, Anniversary Forum Speakers

Nora Herting
Founder & CEO
ImageThink

ImageThink is delighted to be sponsoring the graphic recording of this year’s keynote presentation.

By listening closely and synthesizing key ideas, our graphic recorders create hand-drawn text and visual aids in real time. These visual outputs, or ImageBoards, serve to reinforce themes, clarify complex ideas, and help inspire audiences to take action. Visualized ideas are more memorable, permanent, and shareable, extending the impact beyond the presentation itself.

Lisa Alonge
Founder
Anniversary University®

8 Key Considerations for Successful
Anniversary Planning.

Lisa’s had the privilege of interviewing hundreds of executives who embraced the challenges and opportunities with planning anniversary campaigns.  Their collective insights added to her own and one of them is that there are common threads of best practices, whether it’s a corporate, higher-ed or non-profit milestone anniversary.

Lisa will share her insights about what works, what doesn’t and why and the 8 key considerations for successful anniversary planning. Lisa will also talk about the “Anniversary Effect,” which contributes to transformative and measurable outcomes beyond what may be imagined.