Speaker Presentations

(Additional speakers to-be-announced)

Shannon LaPierre
Chief Communications Officer
Stanley Black & Decker

Engaging Stakeholders through Effective Storytelling

How does the largest privately-held company in the U.S. -- which is largely unknown outside of the food and agriculture industry -- tell its story to a global audience?

By leveraging a significant milestone and a newly launched brand system to demonstrate how they’ve been helping the world thrive for 150 years.

Learn how Cargill used its 150th Anniversary to bridge their proud past to an even brighter future by sharing stories of how they’ve been helping their stakeholders achieve success.

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Kevin Bishop
Former, VP Global Brand Systems
IBM

IBM at 100: Insights on Propelling a Brand into the 21st Century

Kevin Bishop led IBM’s Global Centennial Program, a yearlong program of engagement that received many accolades, including the Silver Anvil Award for the largest corporate service event in history.
Kevin will explore the power of using your anniversary as a catalyst to understand your past to inform your future and as an educational experience for employees, clients and other stakeholders.

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Laura Jack
VP Communications
Colgate University

Colgate at 200 Years: Proud Tradition. Bold Ambition

Learn how Colgate used its 200th anniversary to discover, highlight, and celebrate its history; mark the occasion with celebrations on campus and around the country; and provide a platform to articulate Colgate’s vision for the future.

In addition to countless events and activities on campus and off, Colgate utilized the anniversary to refine the University’s identity, reimagine its alumni magazine, and redesign the University website.

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Nina Easton
Co-CEO
SellersEaston

Talk summary posted shortly

Daniel J. Hasler
Exec. VP Communications
Purdue University

The Rosetta Stone for an Anniversary Campaign is the Organizations’ Brand Strategy.

A major anniversary is an incredible platform for a corporate wide campaign that strengthens an organizations Brand among its many stakeholders. At its most effective it’s not a historical review and back slapping contest but rather your opportunity to align and communicate through words, actions and your claim on the future.

Kathryn Nason
Digital Content & Production Mgr.
Intel

Intel’s 50th Anniversary Celebration: Engaging Employees for the Next 50

Intel used its 50th anniversary to engage and celebrate employees, acknowledge its’ rich and powerful past, and pivot towards new market opportunities to reach it’s $300B revenue goal in the future. Through 6 tent pole activations, planned in 6 months, Intel employees were able to Do Wonderful to make a lasting impact on the world.

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Lisa Alonge
Founder
Anniversary University®

8 Key Considerations for Successful
Anniversary Planning

Lisa’s had the privilege of interviewing hundreds of executives who embraced the challenges and opportunities with planning anniversary campaigns.  Their collective insights added to her own and one of them is that there are common threads of best practices, whether it’s a corporate, higher-ed or non-profit milestone anniversary.

Lisa will share her insights about what works, what doesn’t and why and the 8 key considerations for successful anniversary planning. Lisa will also talk about the “Anniversary Effect,” which contributes to transformative and measurable outcomes beyond what may be imagined.

Arielle Rothenberg
Graphic Recorder
ImageThink

ImageThink is delighted to be sponsoring the graphic recording of this year’s keynote presentation.

By listening closely and synthesizing key ideas, our graphic recorders create hand-drawn text and visual aids in real time. These visual outputs, or ImageBoards, serve to reinforce themes, clarify complex ideas, and help inspire audiences to take action. Visualized ideas are more memorable, permanent, and shareable, extending the impact beyond the presentation itself.