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Goldman Sachs at 150: A Yearlong Commemoration
Goldman Sachs marked its 150th anniversary with a focus on honoring its unique culture of unwavering commitment to serving its clients and attracting the best people. A wide array of anniversary activities and content, shared internally and externally, brought to life the evolution of Goldman Sachs across a century and a half of growth, change and innovation – acknowledging the contributions of generations of dedicated individuals and the firm’s enduring ability to innovate, execute and evolve.
Lincoln: Celebrating 100-years of American Luxury
Anniversaries are largely about the stories that are told and Ted has been at the heart of helping tell the Lincoln Motors 100th Anniversary story,
Ford Motor Company has been celebrating the 100th anniversary of the purchase of Lincoln Motors in 2022, and the Archives has been at the heart of what will be a year-long celebration.
Ted will be sharing how central archives are to telling the Lincoln story and why stories are at the core of all anniversaries. In addition to providing historical information, photographs, and footage for the Hello Again signature video celebrating the anniversary, the Archives team has curated exhibits, located historic vehicles, and even participated in a Hollywood media event!
Ted will share the goal of all the Lincoln Motors 100th Anniversary activations which, as with all anniversaries, is to use your past to tell your future story, For Lincoln Motors, heritage at the heart of luxury as the brand prepares for the next 100 years with a battery electric future.
Key Takeaways: What You Need to Know to Survive and Thrive Through a Sesquicentennial
Practice makes perfect, but how can you properly prepare for what are usually once-in-a-career events? The importance of early and well-defined stages of planning, engagement at many levels and lots of flexibility are among the key takeaways shared by Amy Linimon and Mark Rushing, part of the core team charged with coordinating the 150th anniversary celebration at the University of Arkansas.
Developing Your Strategy and the Planning Process are Essential for a Successful Anniversary
How does the largest privately-held company in the U.S. -- which is largely unknown outside of the food and agriculture industry -- tell its story to a global audience? By leveraging a significant milestone and a newly launched brand system to demonstrate how they’ve been helping the world thrive for 150 years. Learn how Cargill used its 150th Anniversary to bridge their proud past to an even brighter future by sharing stories of how they’ve been helping their stakeholders achieve success.
Karen will share:
- Cargill’s 150thAnniversary strategy & objectives, including how Cargill used its 150th Anniversary as an extension of the company’s brand promise, the importance of establishing objectives and confronting challenges head-on, and ensuring the anniversary program remained relevant to targeted stakeholders through a year-long cadence of activities.
- Specific tactics Cargill employed including the creation of compelling content and how this was implemented across a variety of channels, developing a variety of activities to engage multiple internal and external audiences, and enlisting support to help execute the program in a globally consistent yet locally relevant way.
- How Cargill engaged 150,000 employees across the globe to become passionate and dynamic brand ambassadors by using the Anniversary to share their pride in the work they do to nourish the world.
- Measuring the success of the 150thAnniversary, including specific goals and actual results, lessons learned and how Cargill continues to use many of these tactics beyond its anniversary.
A COVID Centennial: A Pandemic Success Story
Plans for celebrating Cleveland Clinic’s 100thanniversary in 2021 were three years in the making—then COVID-19 blew up the playbook. How do you rethink a historic milestone in the middle of a global health crisis? The integrated communications team rose to the challenge.
Mary Beth Pate is in her 17th year as Executive Director, Marketing & Philanthropy Communications at Cleveland Clinic. She will share the shifts in strategy and tactics across all channels that resulted in a memorable global celebration.
Your Milestone Anniversary: A Powerful Platform to Tell Your Story
Milestone anniversaries are largely made up of stories and it’s the people in the stories that bring the anniversary to life. Looking back to founding principles, startup stories, innovations, achievements, challenges and successes along the way, reveal the true character of your organization, that is still part of your DNA today. An anniversary is an ideal time to update, modernize, or even wholly transform the narrative about your organization. Getting your story “right” is imperative.
As a historian and leader with The Winthrop Group, Stephen has worked closely with many organizations to capture their stories for a commemorative publication, video, exhibit, digital platforms, archives, museum and more. There are many ways to express your authentic story which, done well, will be the foundation of all you do with your anniversary.
Stephen will focus on the important things to know before considering a physical and/or digital commemorative publications and he looks forward to your questions.
His discussion will include lessons learned along the way, particularly related to common questions:
- When should we begin the process of excavating our story?
- What assets can be used to capture the story and what formats work best to bring the story to life?
- What type of budget is appropriate for physical and/or digital publications, what are the options, and how can costs be reduced?
- How does the story achieve real impact,well beyond the anniversary?
- What types of anniversary publications have been well-received by peer organizations?
Making Milestones Matter.
Lisa’s had the privilege of interviewing hundreds of executives who embraced the challenges and opportunities with planning anniversary campaigns. Their collective insights added to her own and one of them is that there are common threads of best practices, whether it’s a corporate, higher-ed or non-profit milestone anniversary.
Lisa will share her insights about what works, what doesn’t and why and the 8 key considerations for successful anniversary planning. Lisa will also talk about the “Anniversary Effect,” which contributes to transformative and measurable outcomes beyond what may be imagined.
Anniversary Art – A Unique Treasure that Captures the Moment and the Legacy.
From her unique 30-year perspective of partnering with organizations celebrating significant milestones, Donna has encountered every possible anniversary scenario. In this presentation, she will show the extraordinary idea that has made landmark occasions memorable for a host of Fortune 500 companies, associations, universities and hospitals, including Cisco Systems, Marriott, Andersen Windows, Oprah Winfrey, SHRM, Johns Hopkins University, AIA, Chicago Bulls and Southwest Airlines.
Donna will share examples of custom-made 3-dimensional art created to commemorate clients’ history, leaders, mission and accomplishments—at a celebration, in a lobby, on a website. She will detail the “5 P’s” of proven anniversary success and describe how the art helps achieve each, transforming photos, documents and 3D memorabilia into fascinating anniversary art and a lasting legacy.
Co-presenter, Assistant Vice Chancellor
Co-presenter, Office of Engagement
University of Arkansas
Co-presenter with Mark Rushing
Co-presenter with Melanie Edwards