Saint-Gobain CorporationFrom Sun King to Space Exploration: Celebrating 350 years with Saint-Gobain
How do you celebrate the 350th anniversary of a $55 billion global company founded by Louis the Fourteenth to build the Hall of Mirrors at the Palace of Versailles? With a great amount of planning, creativity, collaboration and passion.
Carmen Ferrigno outlines the challenges, coordination, negotiation and planning that went into the complex program with special focus on how to measure success, build and maintain lasting external partnerships and take full advantage of the momentum that a well-planned and well-executed program can have on employees, customers, communities and partners.
The Saint-Gobain story also covers how to engage business brands, marketing teams, executives and others to help expand the impact of the celebration and turn it from a simple party into a comprehensive opportunity to raise the profile of your corporate brand.
Sr. Dir., Comms & Mktg.
Rutgers UniversitySuccessfully Managing the Early Stages of Anniversary Planning
In 2016 Matt Weismantel led Rutgers 250 to great success, not only bringing President Obama to campus as the 250th anniversary commencement speaker but also receiving many accolades, including a record 26 Pinnacle awards (15 Gold) in 2017 from the International Festival and Events Association.
Successful anniversaries require careful planning and complex preparation. Early planning is critical in setting the stage and preparing your organization for what’s ahead. Although this can be a perplexing time for an anniversary leader, working with a clear sense of next steps and having clear direction will help you assemble the pivotal elements that will make your anniversary an outstanding achievement far beyond the anniversary year.
Areas of emphasis will include:
- Awareness-building and establishing overall scope
- Understanding your building blocks - planning, goals, budget, marketing and branding
- Crafting an inclusive and welcoming environment for all stakeholders
- Organizing the anniversary team
- Pitfalls to avoid and opportunities to grasp: What I wish I knew the first time around
- Spotting and leveraging win-win collaborations
Chief Marketing Officer
Forbes MediaTalk summary to be posted
Additional speakers to be announced