Anniversary Planning Video Library
Case Studies Presented by Milestone Masters
Corporate I Higher-Education I Non-Profit
Learning best practices and pitfalls to avoid is the essential first step. The value of what you learn cannot be overstated. While every anniversary is unique, there are many common threads to the planning.
No Need to Reinvent the Wheel!
Milestone Masters™ Understand Your Challenges and Opportunities, Inside and Out.
What you learn will optimize outcomes and save you time, money, and stress.
25 in-depth anniversary planning videos and ppt documents. This is the only resource available to answers all your questions!
Presented by senior communications, marketing and brand executives who led complex year-long award-winning campaigns for the most notable organizations.
Planning framework and guiding principles are transferable to organizations of all sizes and industry sectors.
Accelerate alignment with cross-functional leaders by giving the entire planning team access to the library.
If you’re wondering how and when to begin planning, you’re not alone. For 90% of executives this is uncharted territory, and most are perplexed with how to begin. read common questions
Milestone Masters™
Watch 25 in-depth planning videos & download presentation slides
Meg Laurerman
Co-Chair, 150 Anniversary
University of Nebraska
Kelly Kish
Chief of Staff, Bicentennial Dir.
Indiana University
Joseph Harrison
Global Brand, Alignment
and Ops Leader Deloitte
Joan Malcheski
Director, Brand and Marketing
Green Bay Packers
Erin Robinson-Lis
Vice President | Internal Communications
Ameriprise Financial
Ted Ryan
Dir. Heritage Comm
100th Anniversary of iconic bottle
125th Anniversary of Coca-Cola
Kevin Bishop
VP Global Brand
IBM Centennial
Robin C. Rotenberg
Chief Comm. Officer
BASF 150th Anniversary
David French
SVP Marketing
National Park Foundation Centennial
Jonathan Woodier
VP Global Brand
Citi 200th Anniversary
Michael Merk
VP Communications
Steelcase 100th Anniversary
Heather Malenshek
CMO
Harley-Davidson 115th Anniversary
Karen Kozak
VP Global Brand, Cargill
Milestone Master, Anniversary University
Carmen Ferrigno
VP Comms
Saint-Gobain 350th Anniversary
Kathryn Nason
Digital Content & Production Mgr.
Intel 50th Anniversary
Daniel J. Hasler
EVP Comms.
Purdue Univ. 150th Anniversary
Debra Erickson
Marketing Director
San Diego Zoo Centennial
Shannon LaPierre
Chief Communications Officer
Stanley Black & Decker
175th Anniversary
Kari Evans
Ex. Dir. Bicentennial
University of Virginia Bicentennial
Lisa Alonge
Founder
Anniversary University®
Mary Beth Pate
Exec. Dir., Marketing &
Philanthropy Comms
Cleveland Clinic
Ted Ryan
Heritage Brand Mgr. and Archivist
Ford Motor Company
100th Anniversary
Mark Rushing
Co-presenter
Assoc, Vice Chancellor, University Relations
University of Arkansas
Facilitator:
Kevin Bishop, led IBM Centennial
Panelists:
Emily Gonce
New York Life 175th Anniversary
Melissa Gray
Avnet 100th Anniversary
Shellie Frey
VP, Chief Branding &
Communications Officer
Golden State Foods
Hallie Harenski
SVP, Marketing & Communications
Crum & Forster
Jennifer Muccioli
Director, Corporate Affairs
Lakehouse Communications
KPMG
Dr. Tina Bernot
Executive Director of Development
Murray State University
Blayne Beal
Director of Centennial Coordination
Texas Tech University
Preview Speaker Insights
Cargill
IBM
Coca-Cola
Purdue University
Common Questions Answered by Milestone Masters
- When to start, how much time will it take, and what’s the planning cycle?
- How to establish the organizing structure and get leadership buy in?
- How to measure the impact of the campaign?
- What are some of the leading-edge creative ideas for tactics and activities?
- How to create a successful campaign with limited staff and budget?
- How to tie anniversary into existing business objectives?
- What are the lessons learned and pitfalls to avoid?
- How to engage traditional and social media?
- What are the best ways to mine history for content and storytelling?
- How to uncover its’ purpose and use it as a pillar of the campaign?
- How to empower regions to celebrate in a consistent yet locally relevant way?