Anniversary Planning Video Library

Case Studies Presented by Milestone Masters

Corporate I Higher-Education I Non-Profit

Learning best practices and pitfalls to avoid is the essential first step. The value of what you learn cannot be overstated. While every anniversary is unique, there are many common threads to the planning.

No Need to Reinvent the Wheel!
Milestone Masters™ Understand Your Challenges and Opportunities, Inside and Out.
What you learn will optimize outcomes and save you time, money, and stress.

25 in-depth anniversary planning videos and ppt documents. This is the only resource available to answers all your questions!

Presented by senior communications, marketing and brand executives who led complex year-long award-winning campaigns for the most notable organizations.

Planning framework and guiding principles are transferable to organizations of all sizes and industry sectors.

Accelerate alignment with cross-functional leaders by giving the entire planning team access to the library.

If you’re wondering how and when to begin planning, you’re not alone. For 90% of executives this is uncharted territory, and most are perplexed with how to begin. read common questions

Milestone Masters

Watch 25 in-depth planning videos & download presentation slides

Meg Laurerman
Co-Chair, 150 Anniversary
University of Nebraska

Kelly Kish
Chief of Staff, Bicentennial Dir.
Indiana University

Joseph Harrison
Global Brand, Alignment
and Ops Leader

Joan Malcheski
Director, Brand and Marketing
Green Bay Packers

Erin Robinson-Lis
Vice President | Internal Communications
Ameriprise Financial

Ted Ryan
Dir. Heritage Comm
100th Anniversary of iconic bottle
125th Anniversary of Coca-Cola

kevin-bishop ibmKevin Bishop
VP Global Brand
IBM Centennial

Robin_Rotenberg-BASFlRobin C. Rotenberg
Chief Comm. Officer
BASF 150th Anniversary

David French Former, SVP Marketing National Park FoundationDavid French
SVP Marketing
National Park Foundation Centennial

Jonathan Woodier Former, VP Global Brand CitigroupJonathan Woodier
VP Global Brand
Citi 200th Anniversary

Michael Merk Former, Director of Communications SteelcaseMichael Merk
VP Communications
Steelcase 100th Anniversary

Heather Malenshek SVP Marketing & Brand Harley DavidsonHeather Malenshek
Harley-Davidson 115th Anniversary

Karen Kozak
VP Global Brand, Cargill
Milestone Master, Anniversary University

Carmen Ferrigno VP Communications Saint-GobainCarmen Ferrigno
VP Comms
Saint-Gobain 350th Anniversary

Kathryn Nason
Digital Content & Production Mgr.
50th Anniversary

Daniel J. Hasler
EVP Comms.
Purdue Univ. 150th Anniversary

Debra Erickson
Marketing Director
San Diego Zoo Centennial

Shannon LaPierre
Chief Communications Officer
Stanley Black & Decker
175th Anniversary

Kari Evans
Ex. Dir. Bicentennial
University of Virginia Bicentennial

Lisa Alonge
Anniversary University®

Mary-Beth-PateMary Beth Pate
Exec. Dir., Marketing &
Philanthropy Comms
Cleveland Clinic

ted-ryan-2022Ted Ryan
Heritage Brand Mgr. and Archivist
Ford Motor Company
100th Anniversary

Mark Rushing
Assoc, Vice Chancellor, University Relations
University of Arkansas

Kevin Bishop, led IBM Centennial
Emily Gonce
New York Life 175th Anniversary
Melissa Gray
Avnet 100th Anniversary

Shellie-Freywlogo2023Shellie Frey
VP, Chief Branding &
Communications Officer

Golden State Foods

Hallie-Harenskiwlogo2023Hallie Harenski
SVP, Marketing & Communications
Crum & Forster

Jennifer-Muccioliwlogo2023Jennifer Muccioli
Director, Corporate Affairs
Lakehouse Communications

Dr.-Tina-Bernotwlogo2023Dr. Tina Bernot
Executive Director of Development
Murray State University

Blayne-Bealwlogo2023Blayne Beal
Director of Centennial Coordination
Texas Tech University

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Purdue University

         Common Questions Answered by Milestone Masters

  1. When to start, how much time will it take, and what’s the planning cycle?
  2. How to establish the organizing structure and get leadership buy in?
  3. How to measure the impact of the campaign?
  4. What are some of the leading-edge creative ideas for tactics and activities?
  5. How to create a successful campaign with limited staff and budget?
  6. How to tie anniversary into existing business objectives?
  7. What are the lessons learned and pitfalls to avoid?
  8. How to engage traditional and social media?
  9. What are the best ways to mine history for content and storytelling?
  10. How to uncover its’ purpose and use it as a pillar of the campaign?
  11. How to empower regions to celebrate in a consistent yet locally relevant way?