Anniversary University™ &
The Anniversary Forum
While working for a leading global communications agency I had a light bulb moment that would ignite a passion and illuminate a higher purpose that would take me on an exciting entrepreneurial adventure.
My journey began when a client engaged us to produce their 150th Anniversary global celebration, a purely positive experience. To do more of this challenging and rewarding work I needed to know more about how great organizations leveraged their anniversary, beyond the celebration.
Because there was no central place to go for information, I gave myself the best education available by speaking with more than 130 “masters” who were Fortune 500 senior executives in communications, marketing, brand and CSR professionals who led successful anniversary campaigns. What I learned expanded my thinking beyond what I ever could have imagined an anniversary would accomplish. I call these outcomes “The Anniversary Effect.”
Executives revealed that a unique challenge was never having led an anniversary campaign and that best practices and key learning would have been invaluable. I answered this call by creating The Anniversary Forum in 2014 as the only event of its kind dedicated to corporate anniversary planning and execution. The inaugural Forum sold out to world class organizations and has been growing year over year.
The Anniversary Forum is the foundation for Anniversary University™, which will grow to provide greater education, resources and connection to “the masters”– on demand. If you have an anniversary story to tell, anniversary work in your portfolio, or need guidance as you begin to plan, please connect.
Prior to founding Anniversary University and The Anniversary Forum, I was part of the lead team establishing three of our nation’s premier conferences for women with over 20,000 attendees. Maya Angelou, Justice Sandra Day O’Connor, Jack Welch, Melinda Gates, Hillary Clinton, Indra Nooyi, Zaineb Salbi, and Jane Goodall were among our speakers.
I’ve been executing great ideas and building powerful relationships for common good my entire life and I love what I do.
My business degree is from New York University. I have two beautiful children who were given roots in a lovely town across the Hudson River in NJ. Those roots gave them wings to pursue their passions in New Orleans and Boulder Co.