Meet Lisa, Your Guide to Planning Unforgettable Milestone Celebrations

The journey began with a client’s 150th-anniversary celebration, a purely positive experience. To dive deeper into understanding successful anniversary strategies beyond events, I got an education by conducting extensive interviews with executives leading impactful anniversary programs. What I learned expanded my thinking beyond what I imagined an anniversary would accomplish. I call these outcomes the “Anniversary Effect.”

Recognizing that there was no central information hub, I launched The Anniversary Forum in 2014 – a unique gathering focused on best practice planning. The event’s success and requests for more planning tools and connections inspired me to establish Anniversary University, which offers comprehensive planning tools. By providing communicators, marketers, and brand experts with these resources, I believed they would have all they needed to plan with confidence and maximize outcomes while saving time and money. This has been proven true. 

In addition to hosting the annual Anniversary Forum, I authored “Milestone Anniversary Planning,” the definitive guide embraced as the go-to manual. It gives me great joy knowing I’m helping iconic organizations such as Shriners Hospitals for Children, Duke University, Deloitte, Delta Airlines, Opry Entertainment, and Special Olympics make a movement out of their milestone.

I’ve been executing impactful ideas and building powerful relationships for the common good my entire life, and I love what I do. And I’m most proud of giving my children the roots to spread their wings while pursuing their passions in New Orleans and Boulder Co.

Let’s build on your organization’s strong legacy together at Anniversary University!


We understand your world, inside and out.

Embark on a personalized journey with our consultation services tailored to your anniversary planning needs. Whether you’re just starting or well into the process, we meticulously guide the anniversary team forward. Imagine a dynamic collaboration, a series of insightful calls where we offer feedback, share innovative ideas, address your burning questions, and connect you with peers and specialized experts who may become part of your anniversary “A-team.”

If you want hands-on help, consider the Anniversary Visioning Workshop co-facilitated with a Milestone Master. They are seasoned communications executives with a track record of leading award-winning campaigns. We share our specialized knowledge, proven strategies, and tactical approaches. Our approach is powerful and pragmatic, designed to accelerate planning and elevate outcomes.


Our thanks to Lisa and her crew for introducing us to the deep and rewarding work we have ahead of us. We had no idea these experts existed! Anniversary University® conducted a valuable half-day workshop, which aligned us to the possibilities for our 50th Anniversary. This was time very well spent!

Southwest Airlines

We had an exceptional experience partnering with Anniversary University® as they skillfully designed and conducted a one-day planning workshop for our 250th Anniversary. Their specialized knowledge with planning anniversaries was extremely valuable.

Chief Financial Officer
College of Charleston

Lisa Alonge was a godsend as we began planning for the 100th Anniversary. She pushed us to “think big” and “lean in” with confidence. Her connections with vendors were invaluable. More than that, she’s fun and has a great way of being the “coach” I needed.

Sr Dir. Marketing Communications,
Shriners Children’s

Lisa’s Insights

Anniversaries unlock bold decisions and the resources to carry them out. Ask for what you need!

Measure what matters; your attention will follow.

Form a diverse team to plan. ‘Many hands do lite work.’

Secure C-suite buy-in [early] to turn bold plans into reality.

Anniversaries can spark transformation. Seize the opportunity!

Tap into existing budgets. Leverage what you already do.