A World-Class Education in How Great Organizations
Leverage Milestone Anniversaries

A World-Class Education in
How Great Organizations

Leverage Milestone Anniversaries

A World-Class Education in
How Great Organizations

Leverage Milestones Anniversaries

Welcome to Anniversary University,the premier
knowledge and resource center for executives
in the early-phase of planning a milestone anniversary.

The cornerstone of Anniversary University is
The Anniversary Forum, founded in 2014 as the
only gathering dedicated to learning how great
organizations corporations, and
higher-education institutions fully
leverage this once-in-a-lifetime opportunity.


Widely regarded as the must attend masterclass for those handed the
privilege and responsibility to help lead an anniversary campaign.

Previous Speakers

Edward J. (Ted) Ryan
Dir., Heritage Comm
The Coca-Cola Co.

Had we known about the Corporate Anniversary Forum we would have attended. Its always important to learn from what others have done before.

Kevin Bishop
Former, VP Global Brand Systems

The most powerful aspects of an anniversary are those that create a movement, not just a moment.

Robin C. Rotenberg
Vice President and COO
BASF Corporation

Use your anniversary for societal good to create a lasting legacy.

David French
SVP Marketing
National Parks

More than a moment to celebrate, anniversaries can be a catalyst for change. At their best – they ignite a movement.

Jonathan Woodier
Former, VP Strategic Comms.

Those who are wary of change will push for a “party.” However, using an anniversary to effect real change and drive performance will provide tangible ROI.

Michael Merk
Director of Communications
Planning Your Company’s Milestone Anniversary is a Once in a Career Opportunity

Diana Rhoten
Managing Director

Anniversaries are a perfect time to reflect about your organization’s purpose and to think creatively about how it should move forward.

Carmen Ferrigno
VP Communications

Lisa Alonge Anniversary University The Corporate Anniversary ForumYou want people coming out of your anniversary experience saying ‘I want to work for this company.

Learning from the experts and making valuable connections
cannot be underestimated.


Planning requires unprecedented amounts of time and resources. Learning from “the masters” who pull back the curtain to share best practices and pitfalls to avoid is priceless!


Connect with experienced executives for mentorship and notable experts who may become part of your “A-team.” These masters are uniquely informed, strategically driven, creatively inspired and ready to help.


Explore how to use your anniversary as a legacy gift to the people you serve and the planet that serves us all. This one-day provides a years’ worth of ideas. You will be inspired!

Who Attends

The anniversary governing committee attends and includes executives in communications, marketing, brand, PR, HR and CSR.

Here’s What They Say...

Lisa Alonge Anniversary University The Corporate Anniversary Forum“If your company is preparing for a major corporate anniversary, employees will be a primary audience. Senior HR leaders will get tremendous value from The Corporate Anniversary Forum and specifically the workshops.”
Melanie Steinbach, Chief HR Officer

“Meeting others going through the process now and gaining perspective from communications professionals who successfully managed significant anniversary programs was invaluable. I came away with actionable plans to expedite program development. I only wish I had heard about The Forum sooner!”
Karen Kozak Global Brand Director

“I wasn’t sure what to expect but within the first hour I had taken pages of notes! Before coming I thought some of the brands on the agenda were not relatable but I learned that strategies and ideas are transportable to all organizations.”
Sarah Crockett, VP Global Marketing

Previous Attendees Include:

Attendees Learn To:

Leverage budgets for outsized results.

Understand the “anniversary effect.”

Create experiences as extraordinary as the event they celebrate.

Maximize this one-day event to provide a years’ worth of actionable strategies and ideas.

Elevate the anniversary to a strategic imperative to propel your organization and brand forward.

Make your anniversary a brilliant business decision with impressive ROI.

Understand how an anniversary propels transformation.

Engage your CEO on the topic of the meaning of your anniversary.

Define deep strategic intent. Know your  why before your what.

Organize cross functional leaders, identify global stewards and lead with bold intension.

Have Questions? We’d love to help!