Make the Most of Your Organization’s Milestone Anniversary

Anniversary University provides you with best-practice planning strategies to craft a powerful anniversary program.

What is Anniversary University?

Watch 3-min video

Milestone Anniversaries Are Complex to Plan

The stakes are huge! I’ve only got one chance to get this right!

Where do I begin? What
are the best practices?

How do I lead this AND handle my day-to-day responsibilities?

If you have some of these thoughts, you’re not alone!

Navigating the planning of a milestone anniversary is daunting. Even seasoned marketing, communications, and brand professionals need help with where to begin.

If you’re like most, you feel honored to help lead this historic occasion yet challenged by the responsibility and the time it will take. You recognize it’s a once-in-a-lifetime opportunity; everyone will be watching, and expectations are high. You have one chance to get this right!

Although there’s a unique opportunity to help boldly shape the future of the organization, it’s tempting to delay getting started because you’ve never led an anniversary before, and very likely no one on the team has either.

If you feel overwhelmed, you’ve come to the right place!

Welcome to Anniversary University!

AU is where organizations come to get the essential resources to plan an impactful anniversary, regardless of sector, size, or budget, whether it’s a month-long celebration or a year-long campaign.

SAVE Time & Money and Avoid Stress

UNCOVER Best Processes & Practices

LEVERAGE History to Propel Forward

What’s in the AU Planning Curriculum?

Enroll in AU and your core team will have access to 4 vital planning resources: planning playbook, milestone master video library, live Forum, and consultation. Each resource enhances the other.

AU is the ultimate planning hub, providing the strategic framework and practical planning approach. The best practices, comprehensive planning tools, and expert guidance will fast-track and enhance your planning journey to ensure an an outcome worthy of your anniversary.

Your Membership Includes Access To These 4 Essential Resources

1. Planning Playbook

Milestone Anniversary Planning is the step-by-step manual guiding you through every stage of planning. It is a hardcover and e-book with downloadable documents, case studies, videos, articles, worksheets and more.

2. The Anniversary Forum

Attend the masterclass with Milestone Masters™ to learn strategies, insights, lessons, and practical and creative ideas. 2024 date TBD



3. Video Library

Learn from over 30 in-depth best practices from previous Forums presented by senior executives from iconic organizations, institutions, and brands.



4. Consultation

Lisa Alonge, Founder of Anniversary University and Author of Milestone Anniversary Planning is your dedicated anniversary coach providing strategic advice, tactical ideas, and access to her vast network.


Anniversary University is the ideal masterclass for planners seeking to deliver a meaningful, memorable celebration. AU will save you time, money, and stress! A significant advantage during your planning process.

Shellie Frey

Chief Branding & Communications Officer
75th Anniversary lead
Golden State Foods

Lisa Alonge understands the real purpose of an anniversary.

Kevin Bishop

Head of Global Brand and Centennial lead

Milestone Anniversary Planning is an exceptional handbook that every cross-functional leader on the team must read! Lisa’s book will help you develop a sound strategic plan and get you there faster and smarter.

Dan Hasler

EVP Communications and 150th Anniversary lead
Purdue University

Learning from other’s experiences at The Anniversary Forum is invaluable! Gaining knowledge before an intensive process like this pays dividends, allows you to avoid costly mistakes, and advance your ideas further.

David French

SVP Marketing and Centennial lead
National Park Foundation

Our thanks to Lisa and her crew for a valuable Anniversary Visioning Workshop, which opened our eyes to the unique possibilities for our 50th Anniversary and helped us align our thinking. We had no idea this resource existed!

Senior Managing Director and 50th Anniversary lead
Southwest Airlines

I devoured the playbook and cited it over 30 times in our Centennial strategic planning meeting with our CEO.

Laura Hollingsworth

CMO and 100th Anniversary lead
Opry Entertainment

Attending The Anniversary Forum is essential for learning how to leverage your anniversary regardless of the industry or stage in the planning process.

Steven Stout

Chief of Staff
DePaul University

Finally, the most informed expert on anniversaries shares all she knows to master the challenge. Lisa’s playbook is a game changer, so much more than benchmarks. It has proven structures and tools to create a successful, one-time program.

Michael Merk

Director Corporate Communications and Centennial lead

The Anniversary Forum was time very well spent. It helped us “look around the corner” and shift mindset to “it’s much more than a party.” Collaborating with others was invaluable.

Kristin Calcagno

Director Corporate and Employee Communications
Charles Schwab

Partnering with Anniversary University®️ was an exceptional experience! They skillfully designed and conducted a workshop for our 250th Anniversary. Their knowledge with planning anniversaries was extremely valuable.

Paul Patrick

Chief Financial Officer
College of Charleston

Lisa Alonge was a godsend as we began planning for our 100th Anniversary. She inspired us to “think big” and “lean in” with confidence. Her connections to vendors were invaluable. More than that, Lisa’s fun and just the right “coach” I needed.

Tammy Robbins

Sr Dir. Marketing Communications and Centennial lead
Shriners Children’s

The Anniversary Forum exceeded our expectations by exposing us to valuable insights and great connections. We took away actionable plans and strategies to implement.

Eric Haman

Director Global Communications
West Pharmaceuticals

The World’s Biggest Brands Learn From Anniversary University®

Succeed With Anniversary Planning Resources!

LEARN from
Milestone Masters. No need to reinvent the wheel!

AVOID costly
planning mistakes! Save time and money.

organization forward. Seize this opportunity.