About The Playbook
Milestone Anniversary Planning is authored by Lisa Alonge, Founder of Anniversary University. This comprehensive playbook offers a detailed roadmap applicable to all organizations, whether it’s for your 25th, 50th, 100th anniversary or beyond. Each chapter includes case studies, strategies, tactical ideas, downloadable worksheets, customizable planning documents and more.
- Your Milestone Anniversary
A once-in-a-lifetime opportunity.
- “The Anniversary Effect”
Inspiring the best in people to take your plans to the next level.
- Finding Your Purpose
Use your anniversary for societal good and to support communities.
- Measurement and Outcomes
Anniversaries do “real work”.
- Assembling the Planning Team
Guiding principles to plan at the right time, with the right people aligned in harmony.
- Engaging the CEO
Securing crucial buy-in for turning anniversary strategy into reality.
- Strategy First and Always
Charting a course for a successful anniversary.
- Tactics and Activities
Creative ideas to get your juices flowing.
- Crafting Your Story
Harness the past to tell your present and future story.
Determine the appropriate investment to accomplish your goals.
Anniversaries can be a catalyst for change.
The Top 21 Must Do’s: Your essential guidepost throughout planning.
- Quick Access
Links to videos, worksheets, case studies, articles, and more…
Playbook Pages – Examples
This is an exceptional handbook that every cross-functional leader on a planning team must read! Lisa’s book will help you develop a strategic plan and get you there faster and smarter.
VP Communications and 150th Anniversary lead
Finally, the most informed expert on milestone anniversaries shares all she knows to master the challenge. This is so much more than benchmarks; it provides structure and the tools you need to create a successful, one-time program.
Director Corporate Communications and Centennial lead
I highly recommend Milestone Anniversary Planning, a playbook with comprehensive tools to help conceptualize and implement an impactful anniversary. Lisa’s book is an invaluable asset for all planning stages!
Executive Director Bicentennial
University of Virginia
Until now, there’s been no anniversary planning manual. This comprehensive playbook should be mandatory for anyone charged with helping lead a milestone anniversary. Keep Lisa Alonge’s book handy as your directional guide for success
Former VP IBM Worldwide Brand System
and Centennial lead