Unlock Success with Anniversary Planning Videos

The Anniversary Forum exceeded our expectations! We got valuable insights, made great connections, and will implement the actionable plans and strategic advice.

ERIC HAMAN
Director Global Communications
100th Anniversary lead
West Pharmaceuticals

About Video Library

When you become a member of Anniversary University, you and the core team will have access to over 30 best practice presentations given by Milestone Masters at previous Anniversary Forums. Each spearheaded an award-winning campaign.

To master the planning of your anniversary, it’s wise to first learn from your peers in a variety of sectors. Each anniversary is unique, but the guiding principles are the same.

Don’t reinvent the wheel! Milestone Masters,™ have been through this and understand your challenges and the opportunities, inside out. Streamline your efforts, save time, and supercharge your planning.

Presenters Answer Your Questions

  1. When should I begin, how much time will it take, and what’s the planning cycle?
  2. Who might I invite to join the organizing team and how will I secure leadership buy-in?
  3. How will we measure the impact of the anniversary campaign?
  4. How will our team generate leading-edge creative ideas for tactics and activities?
  5. With limited staff, time, and budget, how will we achieve a successful anniversary?
  6. How will I benefit from lessons learned and pitfalls to avoid?
  7. How will we engage traditional and social media?
  8. What are the best ways for us to mine history for content and storytelling?
  9. How to discover the purpose of the anniversary and use it as a pillar of our campaign?
  10. How will I empower regions to celebrate in a consistent yet locally relevant way?

Video Library Case Studies

MEG LAURERMAN

Co-Chair, 150 Anniversary
University of Nebraska

KELLY KISH

Co-Chair, Bicentennial
Indiana University

JOAN MALCHESKI

Dir. Brand & Mktg.,
100th Centennial lead
Green Bay Packers

ERIN ROBINSON-LIS

VP Int. Comms,
125th Anniversary lead
Ameriprise

TED RYAN

Dir. Heritage Communications
100th Anniversary of iconic bottle
125th Anniversary of Coca-Cola

KEVIN BISHOP

VP Global Brand Systems,
Centennial lead
IBM

ROBIN C. ROTENBERG

CCO, 150th Anniversary lead
BASF

DAVID FRENCH

SVP Mktg, Comms, Partnerships,
Centennial lead
National Park Foundation

JONATHAN WOODIER

VP Global Brand,
200 Anniversary lead
Citi

MICHAEL MERK

VP Communications,
100th Anniversary lead
Steelcase

HEATHER MALENSHEK

CMO, 115th Anniversary lead
Harley-Davidson

KAREN KOZAK

VP Global Brand,
150th Anniversary lead
Cargill

CARMEN FERRIGNO

VP Comms, 350th Anniversary lead
Saint-Gobain

DANIEL J. HASLER

EVP Comms., 150th Anniversary lead
Purdue University

DEBRA ERICKSON

Marketing Director, Centennial lead
San Diego Zoo

SHANNON LaPIERRE

CCO, 175th Anniversary lead
Stanley Black & Decker

KARI EVANS

Ex. Dir. Bicentennial
University of Virginia

MARY BETH PATE

Exec. Dir., Mktg, Comms &
Philanthropy, 100th Anniversary lead
Cleveland Clinic

MARK RUSHING

Co-presenter
Assoc, Vice Chancellor, Univ.
Relations, 150th Anniversary lead
University of Arkansas

TED RYAN

Heritage Brand Mgr. and Archivist,
100th Anniversary
Ford Motor Company

LISA ALONGE

Founder
Anniversary University®

SHELLIE FREY

Chief Branding & Communications Officer
75th Anniversary lead
Golden State Foods

DR. TINA BERNOT

Ex. Dir. of Development,
100th Anniversary lead
Murray State University

BLAYNE BEAL

Director of Centennial Coordination
Texas Tech University

JENNIFER MUCCIOLI

Dir., Corp. Affairs Lakehouse
Comms, 125th Anniversary lead
KPMG

HALLIE HARENSKI

SVP, Mktg & Comms,
200th Anniversary lead
Crum & Forster

KATHRYN NASAN

Digital Content & Prod. Mgr.,
50th Anniversary lead
Intel

JOSEPH HARRISON

Global Brand, Alignment
& Ops Leader
175th Anniversary lead
Deloitte

ANNIVERSARY GUIDING PRINCIPLES
PANEL DISCUSSION

FACILITATOR:
Kevin Bishop, IBM Centennial lead
PANELISTS:
Emily Gonce, New York Life
175th Anniversary lead
Melissa Gray, Avnet
100th Anniversary lead

Testimonials

The Anniversary Forum exposed us to valuable insights and great connection. We received very actionable plans and strategic advice we will implement. The Forum exceeded our expectation!

Eric Haman

Director Global Communications
West Pharmaceuticals

Lisa Alonge understands the real purpose of an anniversary. Lisa’s book will help you develop a sound strategic plan and get you there faster and smarter.

Kevin Bishop

Head of Global Brand and Centennial lead
IBM

Anniversary University is the ideal masterclass for planners seeking to deliver a meaningful, memorable celebration. AU will save you time, money, and stress! A significant advantage during your planning process

SHELLIE FREY

Chief Branding & Communications Officer
75th Anniversary lead
Golden State Foods

Milestone Anniversary Planning is an exceptional handbook that every cross-functional leader on the team must read!

Dan Hasler

EVP Communications and 150th Anniversary lead
Purdue University

Learning from other’s experiences at The Anniversary Forum is invaluable! Gaining knowledge before an intensive process like this pays dividends, allows you to avoid costly mistakes, and advance your ideas further.

David French

SVP Marketing and Centennial lead
National Park Foundation

Our thanks to Lisa and her crew for a valuable Anniversary Visioning Workshop, which opened our eyes to the unique possibilities for our 50th Anniversary and helped us align our thinking. We had no idea this resource existed!

Southwest Airlines

Senior Managing Director and 50th Anniversary lead

I devoured the playbook and cited it over 30 times in our Centennial strategic planning meeting with our CEO.

Laura Hollingsworth

CMO and 100th Anniversary lead
Opry Entertainment

Attending The Anniversary Forum is essential for learning how to leverage your anniversary regardless of the industry or stage in the planning process.

Steven Stout

Chief of Staff
DePaul University

Finally, the most informed expert on anniversaries shares all she knows to master the challenge. Lisa’s playbook is a game changer, so much more than benchmarks. It has proven structures and tools to create a successful, one-time program.

Michael Merk

Director Corporate Communications and Centennial lead
Steelcase

The Anniversary Forum was time very well spent. It helped us “look around the corner” and shift mindset to “it’s much more than a party.” Collaborating with others was invaluable.

Kristin Calcagno

Director Corporate and Employee Communications
Charles Schwab

Partnering with Anniversary University®️ was an exceptional experience! They skillfully designed and conducted a planning workshop for our 250th Anniversary. Their knowledge with planning anniversaries was extremely valuable.

Paul Patrick

Chief Financial Officer
College of Charleston

Lisa Alonge was a godsend as we began planning for our 100th Anniversary. She inspired us to “think big” and “lean in” with confidence. Her connections to vendors were invaluable. More than that, Lisa’s fun and just the right “coach” I needed.

Tammy Robbins

Sr Dir. Marketing Communications and Centennial lead
Shriners Children’s