Since leading our award-winning 250th anniversary at Rutgers University, I have often been asked: what were my most important responsibilities as the celebration’s executive director? My main role, quite literally, was to become a conductor overseeing and coordinating all of the myriad parts of the anniversary celebration.
Looking back, however, I also know that all this activity grew out of what felt like a very long planning period, when many aspects of the eventual direction were not yet clear; the same was true of funding and support for the anniversary. I sometimes felt like Professor Harold Hill, in the Broadway musical “The Music Man,” who needed to distract everyone while they waited for the music, instruments and uniforms to arrive. If I could just get everyone to hum a similar tune, I thought, we could start to formulate how we would get to the actual anniversary.
In retrospect and surprisingly, this general approach truly worked, as it emphasized some key elements
of my job:
- Stay positive and forward thinking
- Keep our stakeholders and community members energized and enthused about the anniversary
- Point to and utilize our established anniversary guiding principles to make choices about how to proceed, and
- Create an organizational structure and process based on a solid plan, and work to employ a strategic and competent implementation process
Although planning the 250th wasn’t easy (and I do have the scars to prove this), I and other experts, have been pulling together and synthesizing the details behind all the work that goes into anniversary planning.
We will be discussing some of the most important principles at The Anniversary Forum on April 30, 2019 – New York City. Join us! See details anniversary-university.com
If you can’t make this Anniversary Forum, check back because they happen annually.
As a Milestone Master with Anniversary University™, we are also prepared to work hand in hand as consultants to help make the most of your organization’s once-in-a-lifetime anniversary celebration.
See the Rutgers 250th Anniversary website here https://250.rutgers.edu>.
Lisa Alonge, Founder of Anniversary University® and author of Milestone Anniversary Planning, has pioneered the field of milestone anniversary planning. She equips senior communications, marketing, and brand executives with a proven blueprint for planning a milestone anniversary with great success. Lisa’s expertise helps organizations like Southwest Airlines, College of Charleston, Opry Entertainment, Shriners Hospitals, World Vision, and Duke University turn milestone moments into strategic growth opportunities.
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Planning is complex, and you don’t have to go it alone!
Contact Lisa to master your planning.
Note: Anniversary Planning Resources are exclusive to those planning for their organizations.
Lisa Alonge, Founder of Anniversary University® and author of Milestone Anniversary Planning, has pioneered the field of milestone anniversary planning. She equips senior communications, marketing, and brand executives with a proven blueprint for planning a milestone anniversary with great success. Lisa’s expertise helps organizations like Southwest Airlines, College of Charleston, Opry Entertainment, Shriners Hospitals, World Vision, and Duke University turn milestone moments into strategic growth opportunities.
