Thank You 2023 Milestone Master™ Presenters
Golden State Foods 75th Anniversary
An Unforgettable Campaign that Indulged all Stakeholders
Celebrating a milestone anniversary is exciting and daunting, especially for organizations like Golden State Foods, a family of global companies. The 75th Anniversary took years of planning and alignment at the highest levels. And it required pristine execution of multi-faceted programs which engaged all stakeholders in GSF’s journey from the beginning to what’s next.
Shellie Frey will detail how she effectively led her Global Brand and Communications team to create a year-long emotional souvenir for its 6,000 associates and 125,000 customers to bring GSF’s 75-year legacy to life in a way they had not done before. From creating multi-media programs, rich storytelling, gamified learning maps, and trivia contests to establishing signature scholarship and community service programs, you’ll understand why the media couldn’t resist covering their Anniversary.
- Developing a viable road map for planning successful milestone anniversaries while maintaining effective budgeting with discipline and flexibility
- Engaging associates and partners at all levels for success: associates, executives, cross-functional steering committee, and third-party support
- Leveraging an organization’s culture to achieve the celebration’s goals and objectives, while producing immersive, multi-media legacy programs that inspire, educate, and entertain
- Illustrating the process of publishing commemorative anniversary books and creating captivating storytelling throughout the anniversary year
- Leveraging CSR: community service, scholarships, and giving back as part of a milestone year of celebration
How Murray State Racers Stayed on Track to Deliver a Winning Centennial
An anniversary celebration requires time to plan and bold leadership to deliver a once-in-a-lifetime celebration. As co-Chair for the Centennial, Tina Bernot will share the strategic planning process, goals they established, and how they methodically centennialized existing programs and created signature anniversary elements designed to engage key constituent groups who experienced the “good feels” of 100 years!
Eyes on the Horizon: Texas Tech’s Centennial Celebration
Leading by example has been the key to success for Blayne Beal as he has led Texas Tech University’s Centennial efforts over the last four years. Being both a leader and doer has ensured that this massive undertaking has been a success. Eyes on the Horizon, Texas Tech’s Centennial Campaign, originated after thorough research across the universities various stakeholder groups and has grown into the University’s largest and most comprehensive marketing campaign.
Your Milestone Anniversary: A Powerful Platform to Tell Your Story
Milestone anniversaries are largely made up of stories and it’s the people in the stories that bring the anniversary to life. Looking back to founding principles, startup stories, innovations, achievements, challenges and successes along the way, reveal the true character of your organization, that is still part of your DNA today. An anniversary is an ideal time to update, modernize, or even wholly transform the narrative about your organization. Getting your story “right” is imperative.
As a historian and leader with The Winthrop Group, Stephen has worked closely with many organizations to capture their stories for a commemorative publication, video, exhibit, digital platforms, archives, museum and more. There are many ways to express your authentic story which, done well, will be the foundation of all you do with your anniversary.
Stephen will focus on the important things to know before considering a physical and/or digital commemorative publications and he looks forward to your questions.
His discussion will include lessons learned along the way, particularly related to common questions:
>When should we begin the process of excavating our story?
>What assets can be used to capture the story and what formats work best to bring the story to life?
>What type of budget is appropriate for physical and/or digital publications, what are the options, and how can costs be reduced?
>How does the story achieve real impact, well beyond the anniversary?
>What types of anniversary publications have been well-received by peer organizations?
Beyond 125: Celebrating Our Legacy, and Our Path Forward
Throughout our history, KPMG has risen to the occasion. For 125 years, we have been essential to significant moments of history and have evolved to meet the needs of our people, clients, and society. Our 125th Anniversary - Beyond125 - was a moment in time to celebrate all we've done and all we can do in the future – it served as a connection from our past to the future and gave us pause to reflect with pride on where we’ve been and where we’re going.
Crum & Foster’s 200th Anniversary: Where Legacy and Innovation Meet
In 2022, Crum & Forster (C&F) – a leading national property, casualty, and accident & health insurer – celebrated its 200th anniversary, a year-long once-in-a-lifetime celebration. The company’s structure is highly decentralized and had not held a producer/client event at the “corporate” level in more than 20 years. However, C&F knew it wanted to host a series of events for the ages, celebrating the company’s enduring heritage and optimism for its continued success with VIPs, company leaders, partners, producers, clients, and employees.
Hallie will share key results and learnings along with the challenges of chronicling its 200-year history when not much had been catalogued.
Video Storytelling to Transform Milestone Moments into a Movement
Most organizations understand that video is an important addition to their content distribution plan, but exceptional organizations understand how to make video a strategic part of their communications efforts. Throughout the session, Vern Oakley, owner of Tribe Pictures, professor of corporate communications, and creative director behind multiple award-winning anniversary films will discuss how to leverage the power of video storytelling to unite your people around a mission.
Making Milestones Matter
Whether you’re marking your twenty-fifth year in business, a bicentennial, or anything in between, anniversaries offer an opportunity to pause, reflect on all you have accomplished, and forge a path to where you want to take your organization next. Leaders, communicators, and marketers worldwide have successfully integrated milestone anniversaries into their growth plans. Now it’s your turn, and taking advantage of Anniversary University resources will set you on the right path, starting with attending The Anniversary Forum.
Lisa will share key planning considerations detailed in her playbook Milestone Anniversary Planning, a comprehensive playbook for leaders. Lisa will also talk about the “Anniversary Effect,” which contributes to transformative and measurable outcomes beyond what may be imagined.